Archive for the Tag 'wine sales'

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Romancing the Grape ~ Relationship Selling for Hospitality Professionals

SAMPLE COPY from Lynda R. Paulson ~ PHOTO: Jo Diaz Romancing the Grape ~ Relationship Selling for Hospitality Professionals by Lynda R. Paulson should be mandatory reading for all winery tasting room personnel. This is always how I sold wine, while working in a tasting room, because my studies and background are in PR. That said, […]

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Small Producers Don’t | Won’t Matter to Wholesalers ~ Perhaps Ever Again

Once an oligopoly is formed, like the big three car manufacturers (General Motors, Ford, and Chrysler), it takes (and took) an outside  invasion to enter the US, offering greater value. Then, it will cycle back again…in continual consolidations. Worldwide, now, will be determined by who’s cashed out and who’s cashed into the most gold. Gold […]