Archive for the Tag 'wine PR'

10

My Funniest Wine Industry Discrimination Story Ever ~ It’s a Classic

As if discrimination is ever funny; still this one is a classic and continues to make me chuckle. A few years ago, while minding my own business, the phone rang. “Hello, this is Diaz Communications.” Amiable man on the other end of the phone, “I’d like to speak with Jo Diaz, please.” “This is she.” […]

2

You want my help, but your $20 bottle of wine isn’t available as a sample?

No wine for you! Hi, PR Pro, My desk is now uncluttered. If you’d like to send information and a sample to me, I’m now open to it. Thanks for your patience. Hi Jo, I’m so sorry, but unfortunately we don’t have samples to send at the moment, which I understand makes it tricky for […]

13

PR 101 – The Art and Costs of Being on “The List”

Who’s on “The List” at any wine event? First, it’s the primary influencers. They’re invited and the hosts are happy to have them. They’ll attend, and today’s social media responses don’t even have to wait for a paper to be printed (dinosaur), or a blog story to be written (so yesterday). Today, it’s Instagram and […]

2

No answer is an answer

No answer is an answer, if you don’t understand that yet. When “no” is an answer, it t can mean several things: The person is on vacation The person isn’t quite sure what to say and needs more time to think about it It’s a “no,” but the person is not even going to get […]