by Jo Diaz | Jun 5, 2017 | Amenities, Supplies, Services, Award, Marketing, Wine, Wine Business, Wine Education, Wine Related Products
Enolytics ~ Important Lightbulb Moments Still our shining star for 2017: on January 9, 2017, Jose and I were pleased to award Cathy Huyghe our 2016 Diaz Communications Innovator Award. It’s now six months later and the continuing communications from Cathy...
by Jo Diaz | Aug 16, 2016 | Marketing, Wine, Wine Business, Wine Ed, Wine Education, Wine Sales, Wine tasting
I just received this Email newsletter from my friend Cathy Huyghe of Enolytics.com. I asked permission to share, and Cathy said, “Yes.” This week I’d like to bring your attention to a surprising pattern. We noticed it as we’ve been working...
by Jo Diaz | Dec 9, 2014 | Marketing, Wine, Wine Business
How do you feel about the weight of wine bottles these days? I know of one wine writer who, when the bottles began to take on the “Big Boy” effect, had serious issues right away. It’s only been within the last 10 years that wine bottles have put on...
by Jo Diaz | Sep 18, 2013 | Marketing, Wine
The marketing costs for a $50 bottle of wine breaks down in the following way, within the three-tier system: 7% – cost of grapes and/or growing ~ $3.50 9% – cost of wine making ~ $4.50 4% – bottles, corks, boxes, labels ~ $2.00 2% – marketing ~...
by Jo Diaz | Aug 25, 2010 | Alentejo, Culture, Importer, Marketing, Petite Sirah, Portugal, PS I Love You, Rock n'Roll, Wine, Wine Business, Wine Importer, Wine Innovation
Having just returned from meeting my Alentejo client Delfim Costa, and our new importer Adele Capela (Value Vines) in New York City, my Times Square experience is still swimming around inside of my head. First of all, the last time I was in Time Square experiencing it...
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