The Unshopping List: What is it, and who’s got one

What is it? Well, it can be one of two things, I think. It’s all those items you see in a grocery store that were picked up by someone, and moved to another location. The things got, “Unshopped” and therefore belong on an “unshopping list.” Another definition would be...

Wining and Dining the Millennials

If I had the job of designing wine lists in a restaurant, I’d create one that would be double sided… One side would continue to be strategically tailored to Baby Boomers, since their spending habits are still at the top of the spending curve. The...