Romancing the Grape ~ Relationship Selling for Hospitality Professionals
SAMPLE COPY from Lynda R. Paulson ~ PHOTO: Jo Diaz Romancing the Grape ~ Relationship Selling for Hospitality Professionals by Lynda R. Paulson should be mandatory reading for all winery tasting room personnel. This is always how I sold wine, while working in a tasting room, because my studies and background are in PR. That said, […]
Hybrid Wine Faults class debuts at Cabrillo College
When I attend one event, I’m invariably drawn into more fascinating things in the making. This story is one of them. I recently got to see Deborah Parker Wong at a Petaluma Gap Wine Growers Alliance tasting. This is her story. SIDEBAR: My blog also serves the public, besides delivering wine info. Having been in […]
Do You Craft a High End Grenache or a Grenache Blend, or in the Wine Business and Passionate about Grenache?
THE SOMM JOURNAL As a public service to The Tasting Panel, if you are a producer that crafts a high end Grenache or a Grenache Blend, you have an opportunity to pour at a walk-around tasting in the LA area. There’s no fee, just pour your wine and have someone to represent the brand. Space […]
The Wine Scholar Guild ~ How to become an expert for French, Italian, and Spanish Wines
Real story: When in Boston, I was a bit lost, so I asked a police offer, “How do I get to Harvard?” His answer, “Study haaad.” How does anyone learn about wine? Well, if you spend 25 years in it, you’ll have a great background in whatever companies that employ you. Or, you can just […]
A Fourteen Week French Wine Scholar™ program in live online-classroom format
Meet the talented instructors who will lead the 14-Week French Wine Scholar ™ program in live online-classroom format, beginning on June 8, 2017. STUDY UNDER TALENTED AND RENOWNED WINE INSTRUCTORS Sharon McLean is an award-winning wine educator whose ability to teach has been proved time and again by her students: Her wine knowledge is […]
Well, if you’re not a super palate, I don’t expect you to get it
Super palate… yeah, if you don’t have one, don’t try to tell anyone who does how we learned to enjoy wine. There are rumblings out there about how people learn to enjoy wine. They break it down into their own scientific theories, and that’s just what they are… Theories, not a complete determination, because they […]
