Archive for the Tag 'Wine Business'

0

In the Days of Wine Social Responsibility ~ Do You Need Travel Insurance, Especially for Abroad?

When I read an email to me, I had to stop and take a serious pause. Shannon O’Keefe with Consumers Advocate — we do our best to take complicated subjects and make them understandable. I just found [one of] your [wine] article[s] while dreaming of far, distant, and magical wine flights for my wife and […]

2

To all my wine pals: Grow Your Career in the Wine Industry at SSU

So many of my contacts are now wanting to gain wine industry knowledge, in order to grow their career in wine business. When I got into wine, I went to Santa Rosa Junior College, because they had a terrific wine sales and marketing degree program. I could have been running around with arrows for a […]

0

Age is a beautiful thing ~ Most especially in wine

The concept that age is a beautiful thing doesn’t always play out well in our Western Culture. In one of my psyche classes, we learned that there are two cultures that make up the world; although, I would argue that I fit into a third one. It would be an evolving Melting Pot culture, which […]

0

Social Media Faux Pas, Reminder to Keep Your Social Media Local

The Napa Valley Earthquake was very close to home. It was also quite a reminder for me how important it is to keep your business local; most especially your social media. Don’t expect someone sitting in Kentucky, for example, to understand the local geography. And, how can you even begin to measure someone’s emotional intelligence […]

0

Wacky Peter Nowack, a wine professional with a razor sharp edge

Sorry, Peter, that I’ve called you “wacky.” I mean it the best possible way. When I’m dead and gone, I hope people refer to me as having been “wacky.”

3

What’s the Difference between Wine Marketing and Wine PR?

Years ago, I used to wonder a lot about the difference between PR and marketing. This area of expertise wasn’t part of my first post-secondary learnings, so I was pretty perplexed. Sales, marketing, and PR all seemed to be the same thing, because they all fell (and still do) under the same umbrella in the […]

6

When the phone rings, and you see it’s coming from Washington DC, you pick up ~ Department of Commerce

SABIT ~ Special American Business Internship Training Deep in the throes of my Dark & Delicious planning, it takes a lot to get my attention. Let’s just say, you wouldn’t want to have ever been really mean to me in the past, and think you can get my attention during this time, as it happened […]