Archive for the Tag 'Wikipedia'

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Carboy… Did you ever wonder about its derivative?

[This image is borrowed from the Wikipedia site, as their example.] During this time of harvest, this is a good word to know, if you don’t already know it. Carboy is a common term in winemaking. I’ve heard it now for about two decades, always wondering about the derivative. It’s usually talked about in wine […]

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How much shelf space is E.J. Gallo controlling?

Most of us just go about our day-to-day lives, while the E.J. Gallo Winery Sales wine school is headed toward cornering the wine market. Some would say, “Fine, I don’t have time for that.” Others – like me – will say, “What?”

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Do you care about creating your perfect wine blog title?

Creating your perfect wine blog title is an art… and a science. Jose recently turned me onto my SEO functions, and I began to use them. I stopped using things that I though were ‘sexy” titles. Part of me was feeling, “Whatever, if search engines pick up my stories, then I’ve done my job.” The […]

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Dewey Decimal System and other dinosaurs

Travel agents encounter CheapTickets.com = direct on-line shopping Hotels.com + Avis.com = the inevitable Dewey Decimal System + Encyclopedia Britannica = Google.com Newspapers encounter AOL = On-line publishing Magazines + MSN = On-line “living section” Name the industry + Internet = evolution Wine writers encounter wine bloggers = writers That’s where we’re at with wine […]

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Spring and the Blessing of the Vines Tradition

Welcome to spring! A good question asked by one of my writer friends was, “When did the blessing of the vines tradition start?” I tried to do quick research, because, honestly, I just knew that it exists; but, I had no clue when the first person decided to say a few words, asking the gods […]

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Everyone Needs a Great Web Programmer for His or Her Wine Store

Great Web programmers are important if you have E-commerce on your Website. I was just asked if Jose [Diaz] knows ZenCart as a program for a winery’s online store. My new member to the Oregon Pinot Gris marketing group, Susanne of Christoper Bridge Cellars & Satori Springs Estate was telling me about an experience she had […]

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What is PR and How to Best Leverage It

There are so many articles written about how to hire a PR firm, but it’s nearly impossible to find anything that goes the other way; namely, how to best leverage a PR firm once it’s been hired. Defined: Public relations (PR) is the practice of managing the flow of information between an organization and its […]