by Jo Diaz | Oct 16, 2013 | Restaurants, Social media, Wine Business, Wine Business Innovation, Wine Innovation
Delectable Teams Up with VinTank to Unite Wineries and Wine Lovers I’ve been very enamored with VinTank, the wine industry’s think tank, since their very beginnings. I really appreciate innovation in any profession, including the wine business. I find that...
by Jo Diaz | Dec 4, 2012 | Social media, Wine, Wine Writer
My view from being in the middle as a marketer… I’m in the middle of this “Social Media” and “Traditional Media” seesaw. I was there when traditional media didn’t even have the “traditional” adjective in front of...
by Jo Diaz | Apr 26, 2012 | Marketing, Wine
Once I understood this one, my marketing efforts became a lot easier… The wine business was founded by farmers. This group of people are basically scientists. They use the left (logical and repetitive based on history) side of their brains. “Prove it and...
by Jo Diaz | Apr 10, 2012 | Wine, Wine Blogger, Wine Writer
Well, wasn’t yesterday fun? I saw it coming, but not completely. Here’s my look at the 10 Most Important Wine Bloggers in the US today, by category and not in any specific order: Charming ~ Alana Gentry ~ Girl With a Glass Endearing ~ Megan Kinney ~...
by Jo Diaz | Jan 27, 2012 | Marketing, Wine, Wine app, Wine Business, Wine Business Innovation
When I wrote Finding Myself in The Right Lane, About Two Years Later As I Look Back ~ Not Much Has Changed, I wrote it just before leaving for Puerto Rico for nine days. In Puerto Rico, I’m definitely on island time – my favorite time of all. While I was...
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