Archive for the Tag 'VinTank'

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Delectable Teams Up with VinTank to Unite Wineries and Wine Lovers

Delectable Teams Up with VinTank to Unite Wineries and Wine Lovers I’ve been very enamored with VinTank, the wine industry’s think tank, since their very beginnings. I really appreciate innovation in any profession, including the wine business. I find that it seems to move much too slowly. There are those – the farmers most especially […]

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In the middle of the “Social” and “Traditional” media seesaw

My view from being in the middle as a marketer… I’m in the middle of this “Social Media” and “Traditional Media” seesaw. I was there when traditional media didn’t even have the “traditional” adjective in front of it. I did know (during those early times in my PR career) that media had reached ivory tower […]

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Marketing in the wine business, the mainstream adoptive curve… Take this one to the board room with you

Once I understood this one, my marketing efforts became a lot easier… The wine business was founded by farmers. This group of people are basically scientists. They use the left (logical and repetitive based on history) side of their brains. “Prove it and I’ll use it,” is their axiom. Now, imagine someone who comes along […]

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Who are those Top 10 Most Important Wine Bloggers in the US, Paul Mabray Inspired? + Mike Dunne

Well, wasn’t yesterday fun? I saw it coming, but not completely. Here’s my look at the 10 Most Important Wine Bloggers in the US today, by category and not in any specific order: Charming ~ Alana Gentry ~ Girl With a Glass Endearing ~ Megan Kinney ~ Wannabe Wino Studious ~ Gwendolyn Alley ~ Wine […]

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Paul Mabray on the greatest inhibitor of success for wine online and VinTank solutions

When I wrote Finding Myself in The Right Lane, About Two Years Later As I Look Back ~ Not Much Has Changed, I wrote it just before leaving for Puerto Rico for nine days. In Puerto Rico, I’m definitely on island time – my favorite time of all. While I was checking my Emails each […]

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Once I got to this one, I got this one

The wine business was founded by farmers. This group of people are basically scientists. They use the left (logical and repetitive based on history) side of their brains. “Prove it and I’ll use it,” is their axiom. Now, imagine someone who comes along who is right brained (intuitive and creative), and that person wants to […]