by Jo Diaz | Jul 29, 2014 | Variety, Viticulture, Wine
Yup… I’m going down in history as a Variety versus Varietal old fart, and I don’t care. I first wrote about his on May 11, 2007. Then, I brought it up again on March 11, 2011. My most recent post for this one was on July 3, 2012. Now, it’s July...
by Jo Diaz | Mar 14, 2014 | Education, Marketing, Wine
This definitely falls into the category of, “We’re so lucky to live out here with these kinds of resources.”
by Jo Diaz | May 6, 2013 | Education, Event, Petite Sirah, Petite Sirah Symposium, PS I Love You, Viticulture, Wine, Wine Business, Wine Education, Wine HIstory, Wine tasting, Winemaking
The Petite Sirah Symposium, about to go into its eleventh incarnation, has been a sellout every single year of its existence. The mother lode of single variety symposiums, people have gathered in the past to discuss a single variety known as Petite Sirah; but those...
by Jo Diaz | Dec 3, 2012 | Education, Social media, Wine, Wine Writer
THE PLACE: UC Davis Extension Program THE PROGRAM: PR and Social Media for Small Wineries THE CHARACTERS: Rusty Eddy (Program’s Educator/Director), Paul Mabray (Social Media), Steve Heimoff (Traditional Media), Jose Diaz (Media Marketing), and me for PR THE...
by Jo Diaz | Nov 14, 2012 | Education, Vineyards, Viticulture, Wine
As part of a wine sales and marketing degree program at Santa Rosa Junior College, I took a viticulture class. I love the earth, and have been organic gardening since I left home in the 1960s. I’ve had a whole chapter of successfully propagating African violets,...
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