Archive for the Tag 'Spinning the Bottle'

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Authors Paul Franson and Harvey Posert have updated “Spinning the Bottle” for today’s wine markets in “Spinning the Bottle Again”

When I began to do wine PR, I was lucky enough to read the Wine Institute’s guide. Where would I have been without that guide in the beginning as I segued from Rock n’Roll radio PR? I just don’t know. Anyone getting into wine PR, even if they’ve done PR for another industry (as I […]