by Jo Diaz | Mar 14, 2016 | PR 101, PR Advice, Wine
Want to keep the peace? Sending wine media your “scores, ” is like sending wine media … thinking here for the simile… your neener-neener… Wine writers want to taste your wine for themselves. They want to know what it tastes like on their...
by Jo Diaz | Feb 2, 2016 | Wine, Wine Blogger, Wine Business
February is the month (astrologically) of altruistic love… Aquarius rules. Valentine’s Day is the height of it all, and a heart is the totem. In this month of altruistic love, I’m going to be sharing a few profiles of female wine bloggers, whose...
by Jo Diaz | Jan 18, 2016 | Wine, Wine Blogger, Wine Business, Wine Sales
Two very thoughtful pieces, one written by wine blogger Tom Wark and another one by Steve Heimoff, are telling the story I’ve also been watching unfold, as clients continue to narrow their wine samples releases down to those wine writers who remain in power....
by Jo Diaz | Jul 21, 2015 | Marketing, Wine, Wine Blogger
I’ve been big on posting the latest pitches from those wanting to get inside wine bloggers’ sites with their own plants. Let this one go down historically as the “best yet” for a social media marketing requests… Perhaps “the best...
by Jo Diaz | Jul 15, 2015 | Wine, Wine Blogger, Wine Business, Wine Writer
This has been a wine bloggers question since wine blogging began. It’s a topic of conversation both in seminars and outside of them at the annual Wine Blogger Conferences. No one has yet to figure it out, but I now have, after much thought. I have no such...
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