Finally, after nine years, I have some long awaited answers about Petite Sirah
by Jo Diaz | Nov 7, 2011 | Education, Petite Sirah, PS I Love You, Russian River Valley, Sonoma, Wine, Wine Business, Wine Education, Winery
Having nine years invested in studying and writing about Petite Sirah (I dare say, more than most people in the world right now), I just got some very exciting and long awaited answers. These are answers that only nine years of studying, wondering, and trying to...Fast Forward Your Wine Knowledge ~ Take Some Courses at UCD and Beyond
by Jo Diaz | Feb 7, 2011 | Education, Marketing, Viticulture, Wine, Wine Business
Fast forwarding your wine knowledge is always so rewarding. When I landed in wine country, I realized that I knew practically nothing about wine, and yet I wanted into this business. I quickly realized that Santa Rosa Junior College is one of the finest junior...What’s the Difference between Marketing and PR?
by Jo Diaz | Jul 12, 2010 | Marketing, PR Advice, Wine, Wine Business
Years ago, I used to wonder a lot about the difference between PR and marketing. This area of expertise wasn’t part of my first post-secondary learnings, so I was pretty perplexed. Sales, marketing, and PR all seemed to be the same thing, because they all fell...Recent Posts
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