by Jo Diaz | Aug 17, 2016 | Education, Public Service Announcement, Wine, Wine Business, Wine Ed, Wine Education
So many of my contacts are now wanting to gain wine industry knowledge, in order to grow their career in wine business. When I got into wine, I went to Santa Rosa Junior College, because they had a terrific wine sales and marketing degree program. I could have been...
by Jo Diaz | Nov 14, 2014 | Diaz Communications, Event, Food & Wine, Russian River Valley, Sonoma, Sonoma County, Wine, Zinfandel
Acorn Winery & Alegría Vineyard When Acorn Winery was just a twinkle in Bill Nachbaur’s eye, I was there to see the glow. At that time, Bill and Betsy Nachbaur only owned Alegría Vineyards, and Bill was getting itchy to see what his grapes would taste like,...
by Jo Diaz | Jun 30, 2014 | Viticulture, Wine
Wine Grape Varietal Leaves can all be found in resource books, but I wanted my own images. There are many wineries where I’ve worked, prior to becoming a consultant. At each one I learned a different segment of the wine business. While at Kendall-Jackson, I took...
by Jo Diaz | Apr 11, 2014 | Marketing, Wine, Wine Business, Wine Sales
Sales, marketing, and PR all seemed to be the same thing, because they all fell (and still do) under the same umbrella in the wine business
by Jo Diaz | Oct 21, 2013 | Education, Variety, Viticulture, Wine
There are many wineries where I’ve worked, prior to becoming a consultant. At each one I learned a different segment of the wine business. While at Kendall-Jackson, I took advantage of Santa Rosa Junior College’s Demonstration Vineyard; which in all...
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