The difference between marketing and PR
Sales, marketing, and PR all seemed to be the same thing, because they all fell (and still do) under the same umbrella in the wine business
What’s the Difference between Marketing and PR?
by Jo Diaz | Jul 12, 2010 | Marketing, PR Advice, Wine, Wine Business
Years ago, I used to wonder a lot about the difference between PR and marketing. This area of expertise wasn’t part of my first post-secondary learnings, so I was pretty perplexed. Sales, marketing, and PR all seemed to be the same thing, because they all fell...Recent Posts
- High Season, High Style Domaine Carneros, Journey Thru Southeast Asia Bubbles & Bites
- COPY WRITTEN: Made in American, Paid in America© September 24, 2023
- Neighbors Helping Neighbors via COPE, Diaz Communications Production
- Peter Stafford Bow: One of The Most Brilliant, Fictional Wine Writers
- Wildfires, Not Driven by Catastrophic Events, Can Be Better Managed Ahead of Time
A List of Clients
- A. Toraño Wines
- Anavami Center
- BodegaBay.com
- Carolyn Lewis
- Erickson Ranch
- Happy Camper Wines
- Locals Tasting Room
- Locals Tasting Room
- Oak Grove Wines
- Orentano Wines
- Paula deJoie
- Platypus Tours
- PS I Love You
- Ron Rubin
- Russian Hill Estate Winery
- Suisun Valley Grape Growers Association
- Tenbrink Family Vineyards
- Terroirs, Inc.
Aggregated
Amusing | Intriguing
Blogs ~ Domestic ~ Shared
- Bacchus and Beery Wine Blog
- Blog Your Wine
- Briscoe Bites
- Briscoe Bites
- Canadian Wine Guy
- Enobytes
- Fermentation ~ Tom Wark
- Grape Lines
- James the Wine Guy
- Luscious Lushes
- Miquel Hudin
- Novacadamatre
- Paul n Wine ~ Paul Gregutt
- Reverse Wine Snob
- Snooth
- Steve Heimoff
- The Wine Cellar Insider
- The Wine Press Northwest Blog
- Two Guys From Napa
- Vindulge
- Vinography
- Vintage Texas
- Whitley on Wine
- Wine Predator
- Wine Wench
- Winethropology.com
Blogs ~ Grape Variety
Blogs ~ International ~ Shared
- A Glass of Wine
- Canadian Wine Guy
- Chilean Wine by Boris Gutierrez
- Dalluva
- Mad About Madeira
- Mise en Bouteille
- Portugisiskt.blogspot.com
- Pracowinia Wino
- Prosecco World
- Storie del vino
- Vino al Vino
- VinoPigro
- Vinos Ambiz
- Vintages Wine Picks & Reviews
- Weiguo Kong
- Wein Im
- Wein-Blogs: Wine Communications
- Wine Blog for Greater New Orleans Area (Fr.)
- Wine Blog Roll
- Wine in Sweden
- Wine on VI
- Wine Tasting & Sommelier
- Zhongguo Wine
- 再来一杯也不醉
Blogs ~ Wineries
Books
- 2010 Food & Wine Wine Guide
- A Companion to California Wine ~ Charles Sullivan
- A complete list of books
- A Perfect Score
- Angels, Thieves, and Winemakers ~ Joseph Mills
- Been Doon So Long
- Celebrity Vineyards
- Corked: A Father. A daughter. The wine trip to end all wine trips
- Corkscrew
- daring pairings
- Diving Vintage
- First Big Crush
- Food & Wine ~ Wine Guide 2010 ~ A Pocket Resource for the Person Who Loves Wine
- Good, Better, Best Wines
- Have You Ever Thought About Making Your Own Wine at Home?
- How to Import Wine
- In Search of Bacchus ~ Wanderings in the Wonderful World of Wine Tourism
- Kendall-Jackson Gifts for Sale
- Pairing Fusion Food in the Vegan Kitchen with delicious wines
- Panache Wine Books
- Passion on the Vine
- Red Mountain
- Spinning the Bottle, Again
- Tangled Vines, Greed, Murder, Obsession, and Arson
- The Book Lovers' Guide to Wine, by Patrick Alexander
- The Essence of Wine
- The Everything Guide to Wine
- The First Global Village
- The First Global Village ~ How Portugal Changed the World, by Martin Page
- The History of Wine Words
- The Psychology of Wine
- The Simple & Savvy Wine Guide
- To Cork or Not To Cork: Tradition, Romance, Science, and the Battle for the Wine Bottle
- Vertical
- Windows on the World Complete Wine Course
- Wine in Words, Notes for Better Drinking
- Wine Marketing Online
- Wine's Hidden Beauty
- Wines of South America
Foodie
Photographers
Pod Cast
Recommended by...
Social Wine Communities
Videographers ~ Wine Country
Wine Advocacy Groups
Wine Apps
Wine Publication
- Beverage Media Group
- Bigger Than Your Head: Fredric Koeppel
- California Grapevine
- California Wine & Food
- Colorado Wine News
- Connoisseurs Guide to California Wine
- David Pearce Weekly Wine Round Up
- Food & Wine
- International Wine Review
- Practical Winery & Vineyard
- Quarterly Review of Wines
- Restaurant Wine
- Rich Mauro | People’s Palate
- The Vine Times
- The Wine Advocate
- Vintage Experiences
- Wine & Spirits Magazine
- Wine Access
- Wine Business Monthly
- Wine Country This Week
- Wine Enthusiast
- Wine Industry Insight
- Wine Reporter
- Wine Review on Line
- Wine Spectator
- Wines & Vines
Wine Radio
Wine School
- Affairs of the Vine
- American Sommelier Association
- Boston Wine School
- Center for Wine Economics
- Chicago Wine School
- Institute of Masters of Wine
- International Wine Guild
- Kevin Zraley’s Windows On The World Wine School
- Napa Valley Wine Academy
- San Francisco Wine Center
- The Wine School of Philadelphia
- Windows Wine School
Wine Shamans
Wine TV
Women Wine Writers | Bloggers
- A to Zinfandel – Everything Wine
- A to Zinfandel's Blog
- Another Wine Blog
- Brix Chicks
- Catavino
- Cellar Mistress
- Dallas Wine Chick
- Deborah Gray
- Enobytes
- FabOCwinechick
- Girl With A Glass
- Good Libations
- Grape Friend
- Hoot 'n Annie | Drining Wine for the People
- Hudson Valley Wine Goddess
- Italiana
- Lorrie's Food & Wine World
- Love that Languedoc
- Luscious Lushes
- Luscious Lushes
- Maker's Table
- Mimi goes to London
- Missinwine
- My Wine Words
- Planet Grape
- Rachael Voorhees
- SAHMmelier
- Taylor Eason
- The Epicurean Scribe
- The Terroiriste
- The Wine Sleuth
- The Wine Witch
- Traveling Wine Chick
- Vindulge Wine Blog
- VineSleuth Uncorked
- Vinously Speaking
- Walla Walla Wine Woman
- Wine and Good Food
- Wine Blog
- Wine Harlots
- Wine Indulgence
- Wine Predator
- WineOhTV
- Women Wine
Recent Comments