by Jo Diaz | Aug 12, 2011 | Marketing, PR Advice, Wine
This question came up at a UC Davis PR Extension class: PR for Small Wineries, where Jose, Steve Heimoff, and Bart Hansen (Dane Cellars) and I were presenters for Rusty Eddy’s annual class on wine PR. It then came up the following year. I can’t write about...
by Jo Diaz | Jul 11, 2011 | PR Advice, Rare Rant, Wine
It’s just amazing. I recently had a couple of people create #badPR on Twitter, because one of them felt slighted at not being invited to something that I had organized. Jose discovered what was being written on Twitter after the event and said to me, “You...
by Jo Diaz | Jul 1, 2011 | PR Advice, Wine
When you hire someone to do PR for you, that’s not where your job ends. It’s where it all begins, for true success… I wish I had penned that bit of wisdom, because it’s brilliant. Alas, it was penned by another, and I don’t take credit...
by Jo Diaz | Jun 9, 2011 | Dear Jo, PR Advice, Wine, Wine Business
I get the best questions. Having been in the wine business for nearly 20 years and on this wine blog for the last five and a half of those years, I’ve become recognized as having a few creds. (That’s really cool and humbling, seriously.) So, this...
by Jo Diaz | Jun 2, 2011 | Marketing, PR Advice, Wine, Wine Business
In 2001, when it was time to break away from hitting the glass ceiling over-and-over again, I decided to become an independent contractor. PR colleague Paige Poulous offered her sage advice, “Always be looking for more clients.” At the time, I had to...
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