by Jo Diaz | Mar 7, 2012 | Marketing, Wine, Wine Business
The wine business is a very interesting one. First of all, there are a ton of us working in this business, because how many wineries are there in the world? At least 12 to 15,000, and growing every day? Now, magnify that with all the positions which someone can fill....
by Jo Diaz | Feb 22, 2012 | Social media, Wine, Wine Writer
I just came across my friend Steve Heimoff’s blog entitled, “The [increasingly] dark side of social media.” It’s really fun to watch Steve try to wrap his mind around social media, because truthfully… Steve is one of the few people in the...
by Jo Diaz | Jan 30, 2012 | Wine, Wine Business, Wine Magazine, Wine Writer
Another important glossy wine magazine is biting the dust. Sayonara, Quarterly Review of Wines. Thanks for all of your help over the years. You’re going to be sorely missed! I was so saddened when The Wine News, for which I had written Cat O’Wine Tales in...
by Jo Diaz | Nov 15, 2011 | Marketing, PR Advice, Public Relations, Wine
I just found an excellent marketer, in the midst of the myriad of messages that come my way, including on weekends, while I’m also working at my computer… This is now happening on a daily basis, and it’s been happening long enough now to state it as...
by Jo Diaz | Sep 7, 2011 | Petite Sirah, Sonoma, Video by Diaz Communications, Wine, Winemaker, Winery, Zinfandel
This first video is a photo journal of the 20th anniversary of the tasting room location event. I’m showing you this one just in case you’d like to see Ravenswood Winery and their celebration. The second video below is an interview between Joel Peterson...
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