by Jo Diaz | Dec 3, 2012 | Education, Social media, Wine, Wine Writer
THE PLACE: UC Davis Extension Program THE PROGRAM: PR and Social Media for Small Wineries THE CHARACTERS: Rusty Eddy (Program’s Educator/Director), Paul Mabray (Social Media), Steve Heimoff (Traditional Media), Jose Diaz (Media Marketing), and me for PR THE...
by Jo Diaz | Oct 31, 2012 | Award, Marketing, Wine, Wine Business, Wine Business Innovation, Wine Innovation
Each year, since 2009, Jose and I not only watch who’s a leading innovator, but we also feel, as seasoned veterans, it behooves us to call attention to someone within the wine industry who demonstrates serious innovative leadership. In 2009, 2010, and 2011, it...
by Jo Diaz | Oct 1, 2012 | PR Advice, Public Relations, Wine, Wine Blogger, Wine Business, Wine Writer
I just realized I’ve been doing PR for 30 years, having started in February 1982. This coming December, I will also have been blogging for the last seven years. I’m in a bit of a precarious position, being on both sides of the bridge; and have been, since...
by Jo Diaz | Apr 19, 2012 | Public Relations, Wine
Today, more than ever, the writing of a one-page press release is critical, in order to get a wine writer’s attention. Why? Writers are getting more mail than ever, and it’s mostly electronic. Who has time to read a new version of War & Peace? A press...
by Jo Diaz | Apr 6, 2012 | Books, PR Advice, Public Relations, Wine
When I began to do wine PR, I was lucky enough to read the Wine Institute’s guide. Where would I have been without that guide in the beginning as I segued from Rock n’Roll radio PR? I just don’t know. Anyone getting into wine PR, even if...
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