jo@diaz-communications.com
Wine Blog
  • Home
  • Jo Diaz
  • Videos
  • Accolades
  • Books
  • Writers
  • Contact/Use
  • Disclose
Select Page

Steve Heimoff and Paul Mabray in the same room, and we all got out alive

by Jo Diaz | Dec 3, 2012 | Education, Social media, Wine, Wine Writer

THE PLACE: UC Davis Extension Program THE PROGRAM: PR and Social Media for Small Wineries THE CHARACTERS: Rusty Eddy (Program’s Educator/Director), Paul Mabray (Social Media), Steve Heimoff (Traditional Media), Jose Diaz (Media Marketing), and me for PR THE...

Lisa Mattson Receives the 2012 Diaz Communications Innovator of the Year Award

by Jo Diaz | Oct 31, 2012 | Award, Marketing, Wine, Wine Business, Wine Business Innovation, Wine Innovation

Each year, since 2009, Jose and I not only watch who’s a leading innovator, but we also feel, as seasoned veterans, it behooves us to call attention to someone within the wine industry who demonstrates serious innovative leadership. In 2009, 2010, and 2011, it...

Thirty Years of PR and writing: Top 10 things I’ve learned as a PR agent who’s also crossed over to being a wine blogger

by Jo Diaz | Oct 1, 2012 | PR Advice, Public Relations, Wine, Wine Blogger, Wine Business, Wine Writer

I just realized I’ve been doing PR for 30 years, having started in February 1982. This coming December, I will also have been blogging for the last seven years. I’m in a bit of a precarious position, being on both sides of the bridge; and have been, since...

The Increasing Importance of Writing An *Only* One-Page Press Release ~ or ~ Don’t have to scroll down too far

by Jo Diaz | Apr 19, 2012 | Public Relations, Wine

Today, more than ever, the writing of a one-page press release is critical, in order to get a wine writer’s attention. Why? Writers are getting more mail than ever, and it’s mostly electronic. Who has time to read a new version of War & Peace? A press...

Authors Paul Franson and Harvey Posert have updated “Spinning the Bottle” for today’s wine markets in “Spinning the Bottle Again”

by Jo Diaz | Apr 6, 2012 | Books, PR Advice, Public Relations, Wine

When I began to do wine PR, I was lucky enough to read the Wine Institute’s guide. Where would I have been without that guide in the beginning as I segued from Rock n’Roll radio PR? I just don’t know. Anyone getting into wine PR, even if...
« Older Entries
Next Entries »

Recent Posts

  • Women in Wine Day ~ Let This Stand as Oak Ridge Winery’s Deserved Contribution
  • Suisun Valley AVA Recently Celebrated 40 Years: Watching, Recording Deepening Its Roots
  • Diary of a Woman Simply Wanting to Give Away Free AED’s ~ Trained For SAVING LIVES
  • Exploring Portuguese History and Portugal’s Alentejo’s White Wines – Part 2
  • Most Sustainability Aspect in the Wine Industry… A Best Kept Secret No More

Recent Comments

  • Jo Diaz on Suisun Valley AVA Recently Celebrated 40 Years: Watching, Recording Deepening Its Roots
  • Linda Tenbrink Tenbrink on Suisun Valley AVA Recently Celebrated 40 Years: Watching, Recording Deepening Its Roots
  • Jo Diaz on Suisun Valley AVA Recently Celebrated 40 Years: Watching, Recording Deepening Its Roots
  • Elizabeth Smith on Suisun Valley AVA Recently Celebrated 40 Years: Watching, Recording Deepening Its Roots
  • Jo Diaz on Diary of a Woman Simply Wanting to Give Away Free AED’s ~ Trained For SAVING LIVES

A List of Clients

  • A. Toraño Wines
  • Anavami Center
  • BodegaBay.com
  • Carolyn Lewis
  • Erickson Ranch
  • Happy Camper Wines
  • Locals Tasting Room
  • Locals Tasting Room
  • Oak Grove Wines
  • Orentano Wines
  • Paula deJoie
  • Platypus Tours
  • PS I Love You
  • PS I Love You
  • Ron Rubin
  • Russian Hill Estate Winery
  • Suisun Valley Grape Growers Association
  • Tenbrink Family Vineyards
  • Terroirs, Inc.

Aggregated

  • Deep Wine
  • Muck Rack
  • Networked Blogs
  • Wine Business
  • Wine Industry Advisor
  • Wine Industry Insight
  • Wine Industry Network

Amusing | Intriguing

  • Do What You Want Trips
  • Do What You Want Weekends
  • My .02¢ ~ Your point is moot

Blogs ~ Domestic ~ Shared

  • Bacchus and Beery Wine Blog
  • Blog Your Wine
  • Briscoe Bites
  • Briscoe Bites
  • Canadian Wine Guy
  • Enobytes
  • Fermentation ~ Tom Wark
  • Grape Lines
  • James the Wine Guy
  • Luscious Lushes
  • Miquel Hudin
  • Novacadamatre
  • Paul n Wine ~ Paul Gregutt
  • Reverse Wine Snob
  • Snooth
  • Steve Heimoff
  • The Wine Cellar Insider
  • The Wine Press Northwest Blog
  • Two Guys From Napa
  • Vindulge
  • Vinography
  • Vintage Texas
  • Whitley on Wine
  • Wine Predator
  • Wine Wench
  • Winethropology.com

Blogs ~ Grape Variety

  • Il Soave
  • Petite Sirah

Blogs ~ International ~ Shared

  • A Glass of Wine
  • Canadian Wine Guy
  • Chilean Wine by Boris Gutierrez
  • Dalluva
  • Mad About Madeira
  • Mise en Bouteille
  • Portugisiskt.blogspot.com
  • Pracowinia Wino
  • Prosecco World
  • Storie del vino
  • Vino al Vino
  • VinoPigro
  • Vinos Ambiz
  • Vintages Wine Picks & Reviews
  • Weiguo Kong
  • Wein Im
  • Wein-Blogs: Wine Communications
  • Wine Blog for Greater New Orleans Area (Fr.)
  • Wine Blog Roll
  • Wine in Sweden
  • Wine on VI
  • Wine Tasting & Sommelier
  • Zhongguo Wine
  • 再来一杯也不醉

Blogs ~ Wineries

  • Buena Vista Carneros Blog
  • Dr. Loosen
  • El Bloggo Torcido ~ Twisted Oak
  • J News You Can Use
  • Jordan Winery
  • Kendall-Jackson
  • Kinkead Ridge Winery
  • Lawrence Dunham Vineyards
  • LDV Winery
  • Robert Mondavi Winery Blog
  • Vigilant Wine Cellars
  • Vinos Ambiz
  • Woodworth Vineyards

Books

  • 2010 Food & Wine Wine Guide
  • A Companion to California Wine ~ Charles Sullivan
  • A complete list of books
  • A Perfect Score
  • Angels, Thieves, and Winemakers ~ Joseph Mills
  • Been Doon So Long
  • Celebrity Vineyards
  • Corked: A Father. A daughter. The wine trip to end all wine trips
  • Corkscrew
  • daring pairings
  • Diving Vintage
  • First Big Crush
  • Food & Wine ~ Wine Guide 2010 ~ A Pocket Resource for the Person Who Loves Wine
  • Good, Better, Best Wines
  • Have You Ever Thought About Making Your Own Wine at Home?
  • How to Import Wine
  • In Search of Bacchus ~ Wanderings in the Wonderful World of Wine Tourism
  • Kendall-Jackson Gifts for Sale
  • Pairing Fusion Food in the Vegan Kitchen with delicious wines
  • Panache Wine Books
  • Passion on the Vine
  • Red Mountain
  • Spinning the Bottle, Again
  • Tangled Vines, Greed, Murder, Obsession, and Arson
  • The Book Lovers' Guide to Wine, by Patrick Alexander
  • The Essence of Wine
  • The Everything Guide to Wine
  • The First Global Village
  • The First Global Village ~ How Portugal Changed the World, by Martin Page
  • The History of Wine Words
  • The Psychology of Wine
  • The Simple & Savvy Wine Guide
  • To Cork or Not To Cork: Tradition, Romance, Science, and the Battle for the Wine Bottle
  • Vertical
  • Windows on the World Complete Wine Course
  • Wine in Words, Notes for Better Drinking
  • Wine Marketing Online
  • Wine's Hidden Beauty
  • Wines of South America

Boston

  • Reverend William Blaxton (Blackstone)
  • Unshoveling the Past
  • William Blackstone biography

Foodie

  • Awaiting Table Blog
  • Culinary Arts College
  • Facets of Food
  • Guide to Culinary Schools
  • The Awaiting Table Cooking School

Jo's World

  • Diaz Communications
  • Oregon Pinot Gris
  • PS I Love You
  • The Wine Century Club
  • Winery Cats

Photographers

  • Andy Katz
  • George Rose
  • Jose Diaz
  • Lenny Siegel
  • Mitch Tobias

Pod Cast

  • 3 Wine Guys
  • Catavino
  • Cellar Dwellers
  • Good Libations
  • Goosecross
  • Grape Radio
  • Mouthful
  • Napa Valley Wine Radio
  • People in Wine
  • Talking About Wine
  • The Cellar Rat
  • The Vine Times Podcast
  • The Wine Experience
  • The Wine Insiders
  • Vintuba
  • Wine for Newbies
  • Wine Industry Report
  • Winecast: a wine blog and podcast

Recommended by...

  • Best of the Web
  • Second Label Wine
  • Stark Insider
  • WE Magazine for Women
  • Whitley on Wine
  • Wine Shout
  • Zinfanatics

Retailers

  • Wine Bottle Holders
  • Wine Coolers and Refrigerators
  • Wine Gifts

Social Wine Communities

  • Bottle Notes
  • California Wine Advisor
  • cork'd
  • Cruvee ~ Exclusive for its members
  • eBacchus
  • Open Wine Consortium
  • Snooth
  • Social Winecliq
  • Taste and Share
  • Vinfolio
  • Vivi Vino
  • Wine 2.0
  • WineCountry.com
  • Wines of Yadkin Valley

Videographers ~ Wine Country

  • One Way Pictures
  • Purple Grape Media
  • video4wine

Wine Advocacy Groups

  • Association of African American Vintners
  • PS I Love You
  • Rhone Rangers
  • Suisun Valley Grape Growers Association
  • TAPAS
  • The Wine Century Club
  • ZAP

Wine Apps

  • NoteStream
  • SYNCH
  • Vinissentail
  • Vivino

Wine Publication

  • Beverage Media Group
  • Bigger Than Your Head: Fredric Koeppel
  • California Grapevine
  • California Wine & Food
  • Colorado Wine News
  • Connoisseurs Guide to California Wine
  • David Pearce Weekly Wine Round Up
  • Food & Wine
  • International Wine Review
  • Practical Winery & Vineyard
  • Quarterly Review of Wines
  • Restaurant Wine
  • Rich Mauro | People’s Palate
  • The Vine Times
  • The Wine Advocate
  • Vintage Experiences
  • Wine & Spirits Magazine
  • Wine Access
  • Wine Business Monthly
  • Wine Country This Week
  • Wine Enthusiast
  • Wine Industry Insight
  • Wine Reporter
  • Wine Review on Line
  • Wine Spectator
  • Wines & Vines

Wine Radio

  • CRN Radio
  • Good Libations
  • Grape Encounters
  • Grape Radio
  • iWineRadio
  • KRSH
  • KVON – The Tasting Room
  • KWMR
  • The Wine Guy
  • Vin Village
  • Whitley on Wine Radio
  • Wine & Dine Radio
  • Wine Biz Radio
  • Wine Radio
  • Wine Radio Network

Wine School

  • Affairs of the Vine
  • American Sommelier Association
  • Boston Wine School
  • Center for Wine Economics
  • Chicago Wine School
  • Institute of Masters of Wine
  • International Wine Guild
  • Kevin Zraley’s Windows On The World Wine School
  • Napa Valley Wine Academy
  • San Francisco Wine Center
  • The Wine School of Philadelphia
  • Windows Wine School

Wine Shamans

  • Bells of Mindfulness
  • John Staten
  • Jose Photos

Wine TV

  • 1 Wine Dude
  • Celebrity Wine Review TV
  • Daily Grape
  • James Suckling
  • Mark Oldman: TV
  • Vine Talk
  • Virginia Wine TV
  • Wine & Jazz TV
  • Wine Library TV
  • Wine Sense TV
  • Wineoh.tv

Women Wine Writers | Bloggers

  • A to Zinfandel – Everything Wine
  • A to Zinfandel's Blog
  • Another Wine Blog
  • Brix Chicks
  • Catavino
  • Cellar Mistress
  • Dallas Wine Chick
  • Deborah Gray
  • Enobytes
  • FabOCwinechick
  • Girl With A Glass
  • Good Libations
  • Grape Friend
  • Hoot 'n Annie | Drining Wine for the People
  • Hudson Valley Wine Goddess
  • Italiana
  • Lorrie's Food & Wine World
  • Love that Languedoc
  • Luscious Lushes
  • Luscious Lushes
  • Maker's Table
  • Mimi goes to London
  • Missinwine
  • My Wine Words
  • Planet Grape
  • Rachael Voorhees
  • SAHMmelier
  • Taylor Eason
  • The Epicurean Scribe
  • The Terroiriste
  • The Wine Sleuth
  • The Wine Witch
  • Traveling Wine Chick
  • Vindulge Wine Blog
  • VineSleuth Uncorked
  • Vinously Speaking
  • Walla Walla Wine Woman
  • Wine and Good Food
  • Wine Blog
  • Wine Harlots
  • Wine Indulgence
  • Wine Predator
  • WineOhTV
  • Women Wine

Categories

Archives

  • Home
  • Jo Diaz
  • Videos
  • Accolades
  • Books
  • Writers
  • Contact/Use
  • Disclose
  • Facebook
  • Instagram
Copyright ©2022 Jo Diaz