by Jo Diaz | Feb 26, 2015 | Food & Wine, PR Advice, Wine, Winery
Get a clue, PR people…You’re giving all of us a really bad name, when you do something like the following story, but before I go there… I once read how this one writer hates PR reps. I didn’t get “why,” because PR people try to...
by Jo Diaz | Feb 24, 2015 | JD, Public Relations, Wine
The Lion and Mouse An Aesop’s Fable Once when a Lion was asleep a little Mouse began running up and down upon him; this soon wakened the Lion, who placed his huge paw upon him, and opened his big jaws to swallow him. “Pardon, O King,” cried the...
by Jo Diaz | Apr 11, 2014 | Marketing, Wine, Wine Business, Wine Sales
Sales, marketing, and PR all seemed to be the same thing, because they all fell (and still do) under the same umbrella in the wine business
by Jo Diaz | Nov 29, 2013 | PR Advice, Wine
PR crisis management 101 This is one of the best PR moves I have ever seen in my entire life, and I’ve been around the block a few times. As a wine PR person, I’m really inspired by this one and saving it for PR crisis management. The beleaguered Russians...
by Jo Diaz | Jan 17, 2013 | PR Advice, Shopping Like its $19.99, Wine, Wine Blogger, Wine Making, Wine Writer
Wine, the civilizing beverage…. I just read a story, written my friend Steve Heimoff. It’s entitled, When wine writers lose it. It’s a brilliant title, because it’s a double entendre. It had me running to my own blog site to make sure...
Recent Comments