by Jo Diaz | Mar 14, 2016 | PR 101, PR Advice, Wine
Want to keep the peace? Sending wine media your “scores, ” is like sending wine media … thinking here for the simile… your neener-neener… Wine writers want to taste your wine for themselves. They want to know what it tastes like on their...
by Jo Diaz | May 16, 2012 | Jo's World, Juicy Tale, Wine
“An Impatient Publicist” will be the name of my book, when it’s published, because I am she. I’ll have my soap opera Cheesecake in the Vines buried in there somewhere, because it’s too good of a story to be left unwritten, and I’d...
by Jo Diaz | Apr 19, 2012 | Public Relations, Wine
Today, more than ever, the writing of a one-page press release is critical, in order to get a wine writer’s attention. Why? Writers are getting more mail than ever, and it’s mostly electronic. Who has time to read a new version of War & Peace? A press...
by Jo Diaz | Feb 22, 2012 | Social media, Wine, Wine Writer
I just came across my friend Steve Heimoff’s blog entitled, “The [increasingly] dark side of social media.” It’s really fun to watch Steve try to wrap his mind around social media, because truthfully… Steve is one of the few people in the...
by Jo Diaz | Nov 15, 2011 | Marketing, PR Advice, Public Relations, Wine
I just found an excellent marketer, in the midst of the myriad of messages that come my way, including on weekends, while I’m also working at my computer… This is now happening on a daily basis, and it’s been happening long enough now to state it as...
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