Archive for the Tag 'PR 101'

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PR 101 During Difficult Corona Virus Times ~ A Word to The Wise

Having just come off a self imposed quarantine, until we heard that the person who had an illness was a flu, NOT the corona virus. You can call me more than a bit shaken. Once you go through THIS process, images of people who are profiteers of toilet paper, for their own personal gain, aren’t […]

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Business is Not a One-Way Street ~ PR 101

[Photo by Mahdis Mousavi on Unsplash] Here’s how to think about the bigger picture: So, you get someone onto the task of giving you a list of wine bloggers. The time is taken to build the list. Someone in your company writes glorious stories about how fabulous you are. It gets formatted into an email […]

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I would NEVER query for a product first and then ask, “How important are you, anyway?”

And, I’m thinking, “You just emailed me. Don’t you know what it’s for, and you told me why it’s being sent out?

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PR 101 – The Art and Costs of Being on “The List”

Who’s on “The List” at any wine event? First, it’s the primary influencers. They’re invited and the hosts are happy to have them. They’ll attend, and today’s social media responses don’t even have to wait for a paper to be printed (dinosaur), or a blog story to be written (so yesterday). Today, it’s Instagram and […]

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Sage Advice on Writing From an Unlikely Source ~ PR 101

The sage advice is the very last “Dear Jo:” at the end of this blog post. If you follow from the top, you’ll see how I make decisions on what I have time for, when it comes to helping people with their brands on this blog. It’s not so much the brands I enjoy, it’s […]

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Thinking About the Mountaintop ~ Justin Style ~ While My Guitar Gently Weeps

Good, better, best: never let it rest, until the good is better and the better is best…