Archive for the Tag 'Paul Mabray'

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Cathy Huyghe Receives the 2016 Diaz Communications Innovator of the Year Award for Enolytics

Jose Diaz and I are pleased to announce that Cathy Huyghe of Enolytics is the recipient of 2016’s Diaz Communications Innovator of the Year Award. With her expertise in analyzing consumerism and the wine industry’s facts and figures, to better understand today’s wine market, Cathy joins the ranks of those whom we’ve watched develop into […]

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Delectable Teams Up with VinTank to Unite Wineries and Wine Lovers

Delectable Teams Up with VinTank to Unite Wineries and Wine Lovers I’ve been very enamored with VinTank, the wine industry’s think tank, since their very beginnings. I really appreciate innovation in any profession, including the wine business. I find that it seems to move much too slowly. There are those – the farmers most especially […]

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Steve Heimoff and Paul Mabray in the same room, and we all got out alive

THE PLACE: UC Davis Extension Program THE PROGRAM: PR and Social Media for Small Wineries THE CHARACTERS: Rusty Eddy (Program’s Educator/Director), Paul Mabray (Social Media), Steve Heimoff (Traditional Media), Jose Diaz (Media Marketing), and me for PR THE SCENE: The room was still… You could have heard a pin drop… I had delivered Unique perspective as […]

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Lisa Mattson Receives the 2012 Diaz Communications Innovator of the Year Award

Each year, since 2009, Jose and I not only watch who’s a leading innovator, but we also feel, as seasoned veterans, it behooves us to call attention to someone within the wine industry who demonstrates serious innovative leadership. In 2009, 2010, and 2011, it was pretty easy to see innovation leaders… those who were creating […]

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Marketing in the wine business, the mainstream adoptive curve… Take this one to the board room with you

Once I understood this one, my marketing efforts became a lot easier… The wine business was founded by farmers. This group of people are basically scientists. They use the left (logical and repetitive based on history) side of their brains. “Prove it and I’ll use it,” is their axiom. Now, imagine someone who comes along […]

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Who are those Top 10 Most Important Wine Bloggers in the US, Paul Mabray Inspired? + Mike Dunne

Well, wasn’t yesterday fun? I saw it coming, but not completely. Here’s my look at the 10 Most Important Wine Bloggers in the US today, by category and not in any specific order: Charming ~ Alana Gentry ~ Girl With a Glass Endearing ~ Megan Kinney ~ Wannabe Wino Studious ~ Gwendolyn Alley ~ Wine […]