Archive for the Tag 'Mass media'

8

As My Mother Used to Say, “A word to the wise”

Straight up, the greatest insult bloggers get today is this question, “What are your numbers?” I’m continually astounded by people who query me about something they want me to help them promote, and then at the end of it all ask, “What are your numbers?” Yes, print media publications have those numbers handy at the […]

2

What is PR and How to Best Leverage It

There are so many articles written about how to hire a PR firm, but it’s nearly impossible to find anything that goes the other way; namely, how to best leverage a PR firm once it’s been hired. Defined: Public relations (PR) is the practice of managing the flow of information between an organization and its […]