by Jo Diaz | Jul 21, 2015 | Marketing, Wine, Wine Blogger
I’ve been big on posting the latest pitches from those wanting to get inside wine bloggers’ sites with their own plants. Let this one go down historically as the “best yet” for a social media marketing requests… Perhaps “the best...
by Jo Diaz | Mar 18, 2015 | Marketing, Rare Rant, Wine
Every time I hear the word “boutique, you might as well be dragging your fingers down a blackboard in my world. When I entered my freshman English class in high school, Miss Samways immediately said to us, “Don’t ever use the word ‘nice’...
by Jo Diaz | Apr 11, 2014 | Marketing, Wine, Wine Business, Wine Sales
Sales, marketing, and PR all seemed to be the same thing, because they all fell (and still do) under the same umbrella in the wine business
by Jo Diaz | Nov 6, 2013 | Bubbly Wine, Food & Wine, Marketing, Sparkling, Wine
Segueing one industry quickly into another is today’s marketing concept; and those who embrace it will be the winners. For instance, Sex and the Wine Country is far from Sex and the City; but it’s how life and this blog post have evolved, as of right now...
by Jo Diaz | Aug 29, 2013 | Marketing, Wine
A good marketing question: “Would you cannibalize a number one position that you’ve achieved, when you try to introduce another new concept?” I’ve been seeing this happen lately in the wine business, and it got me to thinking… Becoming...
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