by Jo Diaz | Dec 3, 2018 | Book Sample, Books, Romancing the Grape ~ Relationship Selling for Hospitality Professionals, Wine, Wine Appreciation, Wine Book, Wine Business, Wine Culture, Wine Ed, Wine Education, Wine Hospitality, Wine Writer, Women in Wine
SAMPLE COPY from Lynda R. Paulson ~ PHOTO: Jo Diaz Romancing the Grape ~ Relationship Selling for Hospitality Professionals by Lynda R. Paulson should be mandatory reading for all winery tasting room personnel. This is always how I sold wine, while working in a...
by Jo Diaz | Aug 14, 2013 | Art in Wine, Dance, Event, Food & Wine, Napa, Rutherford, Vintner, Wine, Wine Country, Wine Hospitality, Wine tasting, Winemaker, Winery
I owe a debt of gratitude to Chef Sean Baker of Gather in Berkeley. First, I’m going to share… Wine is nothing more than liquid food. It has the potential to be an art form, like one created by the great masters; or it can simply be a poster hung on a wall...
by Jo Diaz | Aug 12, 2013 | Art in Wine, Culture, Dance, Entertainment, Event, Food & Wine, Organic, Petite Sirah, PS I Love You, Rutherford, St. Helena, Things to do in Wine Country, Vineyards, Vintner, Wine, Wine Country, Wine Hospitality, Wine tasting, Winemaker, Winery
Sitelines at Tres Sabores was a delicious midsummer night’s dream. Promoted by Julie Johnson and her husband Jon Engelskirger, this year’s event was their second annual (if indeed this is to be an annual event). If it is and you love the arts, you...
by Jo Diaz | Jul 15, 2013 | Petite Sirah, Wine, Winemaking
As the director of PS I Love You, I get to be a fly on the wall and oversee some pretty amazing things. This past year, I created an opportunity; and now, I’m watching a vintner in the making pretty closely, because it’s fascinating. Take two strongly...
by Jo Diaz | Jan 24, 2012 | Cabernet Sauvignon, Napa, Petite Sirah, PS I Love You, Variety, Wine, Wine Making, Wine Writer, Winemaker, Winery
Through my 10 year relationship with this heritage variety and PS I Love You, I’ve come to believe that Petite Sirah is a winemaker’s wine; otherwise, why would the 8o0+ winemakers who craft it even bother with it? Why wouldn’t they just be using it...
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