Archive for the Tag 'Idaho'


Today is “hug your sales person” day

I’ve performed a good deal of sales in my time… I’m still doing it in a very soft way, because PR is sales… It falls under the category of Sales and Marketing. I’ve done winery sales, too, so I feel like I can address this one pretty well. Proprietors, it’s great that you think your […]

Wine reviews and scores: those who write them and those who need them

The frustrations and irony of wine reviews and scores… Frustration 1) “We need a 90 point score, Jo. We can’t sell the wine without it.” [I think to myself, “No, you HAVE to sell the wine without it, and you’d rather be on the golf links.”] Frustration 2) “Jo, if it’s NOT a score from […]