by Jo Diaz | Apr 24, 2014 | Wine, Wine Blogger
If you’re reading this blog, please note, it’s my personal journal about being in the wine business…
by Jo Diaz | Aug 15, 2013 | Marketing, Retail, Wine
Barefoot Screaming Eagle sticker shock is what I call this one… People who buy Barefoot Cellars wines are people who have progressed from Two Buck Chuck, because Barefoot takes the time to put a gold medal on their bottles. Yes, Two Buck Chuck has also received...
by Jo Diaz | May 8, 2012 | Award, Marketing, Wine, Winery
Yesterday’s blog was called: Marketing 101 ~ When You Get a Gold Medal, What to Do With It. In my comments, Old John wrote: We give the medals to the growers who supply us with the grapes. This way they get to share in the win. I wrote back to him: Old John,...
by Jo Diaz | Aug 12, 2011 | Marketing, PR Advice, Wine
This question came up at a UC Davis PR Extension class: PR for Small Wineries, where Jose, Steve Heimoff, and Bart Hansen (Dane Cellars) and I were presenters for Rusty Eddy’s annual class on wine PR. It then came up the following year. I can’t write about...
by Jo Diaz | Apr 13, 2011 | Dear Jo, Importer Search, Imports, Wine, Wine Blogger
NoMoreNewStories.com is a blog posting to store the following information. I’ve had to simply. Incoming Emails have become overwhelming, and my day job workload is very heavy right now. I don’t enjoy simply deleting Emails from people who have taken the...
Recent Comments