Archive for the Tag 'Gold medal'

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When a wine blog is a personal journal

If you’re reading this blog, please note, it’s my personal journal about being in the wine business…

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Barefoot Screaming Eagle sticker shock

Barefoot Screaming Eagle sticker shock is what I call this one… People who buy Barefoot Cellars wines are people who have progressed from Two Buck Chuck, because Barefoot takes the time to put a gold medal on their bottles. Yes, Two Buck Chuck has also received medals, but do they take the time to sticker […]

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Best Use of A Medal, Ever

Yesterday’s blog was called: Marketing 101 ~ When You Get a Gold Medal, What to Do With It. In my comments, Old John wrote: We give the medals to the growers who supply us with the grapes. This way they get to share in the win. I wrote back to him: Old John, That’s the […]

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What to do with those gold medals…

This question came up at a UC Davis PR Extension class: PR for Small Wineries, where Jose, Steve Heimoff, and Bart Hansen (Dane Cellars) and I were presenters for Rusty Eddy’s annual class on wine PR. It then came up the following year. I can’t write about this enough. [NOTE TO SELF: If I’m asked […]

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NoMoreNewStories.com ~ Swimming in a Sea of Queries

NoMoreNewStories.com is a blog posting to store the following information. I’ve had to simply. Incoming Emails have become overwhelming, and my day job workload is very heavy right now. I don’t enjoy simply deleting Emails from people who have taken the time to research and write to me. I value that process and their time, […]