Barefoot Screaming Eagle sticker shock

Barefoot Screaming Eagle sticker shock is what I call this one… People who buy Barefoot Cellars wines are people who have progressed from Two Buck Chuck, because Barefoot takes the time to put a gold medal on their bottles. Yes, Two Buck Chuck has also received...

Best Use of A Medal, Ever

Yesterday’s blog was called: Marketing 101 ~ When You Get a Gold Medal, What to Do With It. In my comments, Old John wrote: We give the medals to the growers who supply us with the grapes. This way they get to share in the win. I wrote back to him: Old John,...

What to do with those gold medals…

This question came up at a UC Davis PR Extension class: PR for Small Wineries, where Jose, Steve Heimoff, and Bart Hansen (Dane Cellars) and I were presenters for Rusty Eddy’s annual class on wine PR. It then came up the following year. I can’t write about...