In a word…

After actualizing months of planning, and the long day of putting on an educational symposium, it’s virtually impossible to do anything else of substance that day. That won’t keep me from trying, however, if I come up with what seems like a great...

Top 10 Marketing Contributions to the Success of PS I Love You’s 10 Years

Top 10 Marketing Contributions to the Success of PS I Love You’s 10 Years of existence… It’s been 10 great years as the founding executive director of PS I Love You, Inc. It’s also been, without a doubt, the most challenging and rewarding job...

PR’s a gift, not a given

When you want publicity, put your best foot forward, do the best you can – always, and someone, somewhere will get it. Don’t expect everyone to get it, though, and don’t take it personally when you can’t inspire a writer. It’s not about...