Archive for the Tag 'Eric Eide'

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When a Winemaker Writes Poetic Literature ~ Carpe Noctem

[PHOTO: from Eric Eide, Diaz Communications wine client] As a wine publicist, there are many times when writing technical data introductions are required. Winemakers, after all, have little time to be crafting their own messages. In some instances, however, someone who uses his or her right brain (creative side) is as natural as using her […]

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Aberrant’s Winemaker Eric Eide tells it like it is in Oregon for the past month.

Working with great winemakers is delightful. Just as the days when I was in rock radio, there were stars that I constantly rubbed shoulders with, now the stars are winemakers. When moving to California, I turned my attention to some quieter stars, who are all as equally as talented, but in a different science. Just […]

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There’s something so visceral about a new client ~ Aberrant Cellars

Aberrant Cellars, a Willamette Valley wine producer… Hello Pinot Noir and Pursuing the Profound ab·er·rant ˈabərənt,əˈberənt/ adjective: aberrant departing from an accepted standard. Biology diverging from the normal type. This was the birth of Aberrant Cellars… This is brand is a combination of old world, new world, and some modern attitude. From his Website: Introducing: […]