Archive for the Tag 'Diffusion of Innovation'


Marketing in the wine business, the mainstream adoptive curve… Take this one to the board room with you

Once I understood this one, my marketing efforts became a lot easier… The wine business was founded by farmers. This group of people are basically scientists. They use the left (logical and repetitive based on history) side of their brains. “Prove it and I’ll use it,” is their axiom. Now, imagine someone who comes along […]