Archive for the Tag 'Diffusion (business)'

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Marketing in the wine business, the mainstream adoptive curve… Take this one to the board room with you

Once I understood this one, my marketing efforts became a lot easier… The wine business was founded by farmers. This group of people are basically scientists. They use the left (logical and repetitive based on history) side of their brains. “Prove it and I’ll use it,” is their axiom. Now, imagine someone who comes along […]

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Does Anybody Really Need Publicity? I Still Get Asked This Occasionally.

In the world of any product (people, places, and things), publicity is an independent third-part endorsement. Those who love to write deliver the message to those who love to read and/or listen. It’s that simple. Why anyone would take the time to create an internal story, then deliver it to the outside world is a […]

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Once I got to this one, I got this one

The wine business was founded by farmers. This group of people are basically scientists. They use the left (logical and repetitive based on history) side of their brains. “Prove it and I’ll use it,” is their axiom. Now, imagine someone who comes along who is right brained (intuitive and creative), and that person wants to […]