When Opportunity Knocked ~ Siena Italy Was at the Door
[ALL PHOTO: Jo Diaz, unless noted otherwise. Shop in Sienna, Italy] PART 1 ~ CULTURE LEADS TO WINE AND FOOD In October of 2018, a door was opened for me by Bluest Sky Group, when I was invited to join a group of wine professionals traveling in Italy. We would be exploring the central wine regions of […]
The History of Amphoras in Winemaking, As Seen in Alentejo, Portugal
As I’ve earlier written, To Understand Portuguese Wines, One Must First Understand the People. This continues to be my mantra, most especially after having spent 10 days in Portugal with Delfim Costa, when he was working with Enoforum Wines. In world history, Portugal was invaded by the Romans (like the rest of Europe). When they […]
Do you ever wonder, “Why do imports seem to cost less than domestic wines?”
Here are some thoughts… Do you ever wonder, “Why do imports seem to cost less than domestic wines?” Each day I analyze who’s clicking onto my blog, from aggregated sources. I found my story, the one about Marlene Rossman, an extraordinary wine writing talent, coming through to be from BabyBoomerKnowledgeCenter.com. I re-read the story and […]
Wine Life Highlights ~ Portuguese Wines
I was very fortunate to be hired for a couple of years by Enoforum Wines to advocate for Portuguese wines. Part of my PR job actually took me to Portugal, so I could learn about their culture. Any civilized culture includes their wine history. Portugal’s wine culture took serious root, when the Romans invaded. These […]
The Explorers of Portugal Reveal the True Passion Behind Their Wines
While in Portugal and the Alentejo wine grape growing region, I was a guest of Enoforum Wines. At the time, I received a well-rounded education from my friend Delfim Costa. From the beginning of our friendship, Delfim has taught me that to understand Portuguese wines it’s most important to first understand the people of Portugal. […]
Being a wine publicist is like being a mother watching your children grow ~ Enoforum Wines experiences a growth spurt and I’m so delighted
Although my job with Enoforum Wines ended over a year ago, my relationship to them has remained. Once Enoforum found an importer, the next steps involved getting placements with wholesalers within each state. PR – sensibly – had to be put on a back burner. Without unlimited resources, which very few companies have these days, […]
Missing Portugal’s Wine Country: The Medieval Influences That Still Affect Modern Times
I’m missing Portugal so much. It’s interesting to visit another country, and then have your heart tied up in it forever. (I feel the same way about Maui; although, it’s one of the 50 states, getting there’s a bit complicated, and it’s not like any of our other states.) I could have gone back there […]
Importers Are the World’s Modern-Day Explorers ~ Value Vines Travels to Portugal: Part II
Continuing from yesterday’s Part I story of Adele Capela of Value Vines, with her colleagues Carl Camasta and Tony Verdoni, exploring Portugal as a new importer for Enoforum Wines. This blog posting is also dedicated to Sally (as it was yesterday), who asked last week, “After talking with everyone I really want to import wine […]
Wine Dinner in New York City at The Modern Sets a City Standard for Opulence
Staging “the” Perfect Meeting with Client and Media If you’re just getting into PR, a perfect setting is really important when you’re planning a meeting. This is my most recent example. I just traveled to New York City to discuss Finisterra and Alente wines (from the Alentejo region of Portugal) with an important group of […]
Alentejo’s Azulejos and beyond ~ the art of Portuguese tiles
Azulejos are tiles that are prolific in Lisbon and the Alentejo. There may be tiles in other areas, but I haven’t visited those locations to know about them. Please comment if you know of others, for the educational aspects your knowledge would bring to these images. They decorate the outside of homes, are found in […]
