Archive for the Tag 'Davis Bynum Winery'

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Having a Good Reason For Changing a Name, and Thomas George Winery Did

According to Jeremy, “Thomas George Estates is the manifestation of the passion and commitment of the Baker Family to continue the tradition of growing great grapes and making great wines in the unique and magnificent Russian River Valley.”

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You’d Better Have a Good Reason For Changing a Name, and Jeremy Baker Did

This is what I was told in my wine sales and marketing class that I took ages ago. We were handed this assignment: SCENARIO: You’ve just bought an existing winery. Do all of the following. Then, be prepared to present your marketing plan for this winery to us, the two professors who taught the class […]