Archive for the Tag 'Business'

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Starting a legal winery? Here are things to consider

Starting a legal winery has to be a daunting task, most especially for the people who’ve never been connected to the wine industry. I know that I segued from radio into wine, and it took me at least three years before I was really on any real sure footing. I was contacted by Danielle Rodabaugh, […]

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The difference between marketing and PR

Sales, marketing, and PR all seemed to be the same thing, because they all fell (and still do) under the same umbrella in the wine business

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How do you consider the three-tier system in the wine world of the US to be functioning?

Through NAWR Associate Membership, individuals and businesses that may not be retailers, may be just starting out as wine retailers or may merely support the principles that guide NAWR can join with liked mined concerns in supporting NAWR goals.

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Which wines go with what desserts?

A question that comes up from time to time, “Which wines go with what desserts?” Ah, my just desserts… Sometimes, I’ve been know to simply eat dessert first, I have to admit. That’s probably because my veggies were way overcooked, making them just too bitter to even think about eating; so, the easy way out […]

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Wacky Peter Nowack, a wine professional with a razor sharp edge

Sorry, Peter, that I’ve called you “wacky.” I mean it the best possible way. When I’m dead and gone, I hope people refer to me as having been “wacky.”

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Faux Woe

There’s a person inside of me that’s very much like HoseMaster of Wine Ron Washam… We’ve both been in the business for a long time, we’ve paid our dues, and neither of us take any prisoners when it comes to faux anything.

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How does one legally start a winery?

I was contacted by Danielle Rodabaugh, the chief editor at SuretyBonds.com, a surety provider that issues bonds to working professionals across the nation. I’ve never studied this, nor have I ever helped a new business owner better understand how surety bonds affect the business licensing process. That’s a pretty specific area of starting a winery, […]

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A lesson for all wine PR people from the Russians ~ PR crisis management

PR crisis management 101 This is one of the best PR moves I have ever seen in my entire life, and I’ve been around the block a few times. As a wine PR person, I’m really inspired  by this one and saving it for PR crisis management. The beleaguered Russians have been having a bad […]

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Segueing one industry quickly into another is today’s marketing concept

Segueing one industry quickly into another is today’s marketing concept; and those who embrace it will be the winners. For instance, Sex and the Wine Country is far from Sex and the City; but it’s how life and this blog post have evolved, as of right now this very minute… Recently I got some SexyPop […]

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Social media is quicker than going to the library and using the Dewey Decimal System

I get asked everything, as this Email shows. If I’m asked, I’ll find an answer… somehow.