Archive for the Tag 'Brand'

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How to monetize your wine blog – seriously

This has been a wine bloggers question since wine blogging began. It’s a topic of conversation both in seminars and outside of them at the annual Wine Blogger Conferences. No one has yet to figure it out, but I now have, after much thought. I have no such fantasies, by the way, because my wine […]

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SECRET is out… Dark & Delicious Petite Sirah™ is coming

Our SECRET is out… Dark & Delicious Petite Sirah™ is coming. It had to happen. Someone had to make a Dark & Delicious, and it had better be PS I Love You, from my mind’s eye view. It began with, “What if?” What if some wine company decided to make a Petite Sirah and call […]

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And, while we’re on the subject of juicy PR secrets… Changing Horses Midstream

Yesterday I wrote about wine PR people being the bridge between brands and media. In that posting, I kept right on going with the reasons people pull the PR plug. Then, I realized this is a another entirely new topic. Changing Horses Midstream Many people are fickle in the wine business. Why? Because with 6,000 […]

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Crossing the Bridge ~ A Juicy Secret of PR

When you remove your bridge, don’t be surprised when the spotlight that you were enjoying dims significantly… Perhaps not for the first six months, but it’s guaranteed after that, if the articles from a clipping service also diminishing is any indication. This is just the way it is, as my nearly 30 years in PR […]

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Flutter ~ The Future of Advertising

Flutter is going to take the Internet to a whole new level. And, if you’re wanting to advertise your wine brand – or any product or service to the Millennial demographic, honestly, this is going to be your next best option. According to founder Matt Ibsen, “If Twitter is like micro blogging, than that would […]