by Jo Diaz | Apr 21, 2014 | Importer, Imports, Organic, Wine
Jose and I, with our friends Sue Straight (Wine Wench) and Mindy Joyce (Sugar Fly Marketing), recently tasted 17 imported, organic wines. It’s always insightful, when the wines are from another countries. And this time, most especially, since they were all...
by Jo Diaz | Mar 11, 2014 | Wine
First of all, what is an unshopping list? Well, it can be one of two things, I think.
by Jo Diaz | Nov 18, 2013 | Wine, Winemaker
Ah… Winemakers Being a champion of the underdog has always been a calling. It stems from being one myself, and it was Life Lesson # 2. Life Lesson # 1 comes at the age of two, when we don’t get our own way. We can either get over it and learn that that...
by Jo Diaz | Sep 18, 2013 | Marketing, Wine
The marketing costs for a $50 bottle of wine breaks down in the following way, within the three-tier system: 7% – cost of grapes and/or growing ~ $3.50 9% – cost of wine making ~ $4.50 4% – bottles, corks, boxes, labels ~ $2.00 2% – marketing ~...
by Jo Diaz | Jul 29, 2013 | Dear Diary, Marketing, PR Advice, Wine, Wine Blogger, Wine Writer
Dear Jo ~ A question of when communications go bad… The communication to me: Dear Jo, I hope you don’t mind me getting in touch like this but I wanted to ask a couple of questions regarding wine PR and marketing communications in the US. I’m trying...
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