Winemakers worst handicap and those who detest it

Ah… Winemakers Being a champion of the underdog has always been a calling. It stems from being one myself, and it was Life Lesson # 2. Life Lesson # 1 comes at the age of two, when we don’t get our own way. We can either get over it and learn that that...

The marketing costs for a 50 dollar bottle of wine

The marketing costs for a $50 bottle of wine breaks down in the following way, within the three-tier system: 7% – cost of grapes and/or growing ~ $3.50 9% – cost of wine making ~ $4.50 4% – bottles, corks, boxes, labels ~ $2.00 2% – marketing ~...