Archive for the Tag 'Author'


Thoughts added to Rutherford Dust’s Panel Regarding Women in Wine

[PHOTO Purchased] Let me begin with a perfect example… This Says It All, Y’all Once upon a day Jo Diaz’s phone rang. She: “Hello, Diaz Communications.” He: “I’d like to speak with Joe Diaz.” She: “This is she.” Really pregnant pause……. (as we used to say in radio) I’m now thinking to myself, laughingly: He […]


Hey, I’m not God… And neither is anyone else…

There are two issues within this blog posting: Marketing rule 101, know your audience Writing rule 101, know how to write your message Marketing rule 101: know your audience for your awards People who sell your wine should love to hear about your gold medals. Once awarded, sales support happens with a shelf talker. Great […]