Archive for the Tag 'American wine'


Wine Market Council Announces Details of 2016 Consumer Research Conference in Napa

The Wine Market Council has announced details of 2016 Consumer Research Conferences, which are taking place on Thursday, March 10, 2016, in Yountville, California. The Wine Market Council is a non-profit association of grape growers, wine producers, importers, wholesalers, and other affiliated wine businesses and organizations. This year’s conferences include the following presentations: John Gillespie, […]


Wine Market Council Announces 2014 Consumer Research Conferences

The Wine Market Council Announces its 2014 Consumer Research Conferences. This  is something that I am going to attend. It’s time to check in and get informed. How about you? This year’s event is critical for us all to attend. As I continue to work with wine producers, and help them with their marketing decisions, […]


Wine Marketing Online ~ How to use the newest tools of marketing to boost profits and build brands

Wine Marketing Online ~ How to use the newest tools of marketing to boost profits and build brands is a powerful new book by Bruce McGechan, published by Wine Appreciation Guild. Bruce McGechan has consulted wine businesses large and small, from one edge of the world to the other. He is the founder and managing […]


Vinous sisterhood of sensibilities ~ An inside view of how wine women think and write about wine and more

When in high school, I wasn’t one of the sorority girls. I roamed the hallways of Lewiston High School during lunch time to drop into any number of groups, listen to what they were saying, voice an opinion. and then move on. I wasn’t a joiner back then. Women were discussing women’s issues, I was […]


Wine Market Council 2013 Conference ~ January 18 (CA), and January 29 (NYC), 2013

FROM A PRESS RELEASE: The Wine Market Council is going to be hosting two consumer research conferences each year, that highlight wine trends and their annual research results. The conferences uncover the latest behaviors and attitudes among U.S. wine consumers, allowing attendees to better understand their target markets. The 2013 conferences will be held on […]


Ninth Annual Petite Sirah Symposium being held at Concannon Vineyard

Sponsored by Concannon Vineyard, Livermore, California Tuesday, July 26, 2011, 8:30 a.m. The best and brightest talent in California is again gathering to discuss Petite Sirah grape growing, wine making, and marketing issues. Petite growers and producers continue to discuss this passion among themselves, making Petite Sirah a stealth variety of consequence. Since PS I […]


The Monoploy Game Needs to Create a New Version Using Wine Companies

The back side of the wine business completely reminds me of one of my favorite childhood games, Monopoly, because this is all it seems to me as an outside observer. Every time I read a headline like this one from Wine Business: “Report: Brown-Forman to sell wine business ~ And the lead into that is, […]


Generational Shifting ~ It Just Takes Time and Innovative Talent

There’s no getting around how one generation takes control of the reins, but it doesn’t happen as quickly as the younger generation wants it to happen. I was just reminded of this with a wine brand proprietor; but, before you read what went down, here are a few life’s observations that give credence to the […]


What’s a Non Profit Wine Group to Do? Thoughts From an Executive Director

Weekly Holidaze Drawing: Just leave a comment on any wine-blog entry this month, to win gifts this December: As I read a wine writer’s newsletter with a story from a guest commentator, it really got me thinking… It was a story about how many wine groups there are, and it came from an outsider… not […]


Why Are Americans Fascinated with Import Wines?

There’s a very simple answer to this, and it took sitting with Delfim Costa of Enoforum Wines to have it explained to me. In other places around the world, the cost of labor and goods isn’t anywhere near what it is in the US. As a result, great wines of regionality and careful crafting can […]