by Jo Diaz | Oct 10, 2020 | PR Advice, Public Relations, Public Service Announcement, Wine
Obviously, I would never bop anyone over the head, but some people really do need to understand what PR is and what it isn’t. So, I got that frustration out. So, let me tell you a little life story, which drove home the importance of PR (not to me, but to a...
by Jo Diaz | Oct 9, 2020 | Musings, Napa, Wine
It eliminates heart and soul… I’m still thinking about “Napa Valley Beyond the Fires, Small Family Farms Are Bureaucratically Being Squeezed Out.” Lots of people who are well-to-do, become land barons. It’s where the money naturally goes,...
by Jo Diaz | Oct 7, 2020 | Napa, Vineyards, Vintner, Viticulture, Wine, Wine Business, Wine Country, Wine HIstory, Wine Marketing, Wine Sales, Wine tasting, Wine Travel, Winery
In the event you’ve not heard about this grassroots effort, here it is again, as we wonder so much about Napa Valley these days… SAVE THE FAMILY FARMS “Save the Family Farms” is a group of owner-occupied grape growers, who make wine in Napa...
by Jo Diaz | Oct 4, 2020 | Education, Red Wine, White Wine, Wine, Wine Appreciation, Wine Culture, Wine Ed, Wine Education, Wine Gift, Wine Innovation, Wine Marketing, Wine tasting, Wine Travel, Wine Webinar, Wine Writer, Wine-Blog, Wines
Webinar and Education – Master the World An extraordinary educator, Evan Goldstein MS might have exercised his rights to the “gold” in his name; as in, a golden opportunity not only for himself, but also for us, when he created Master the World™;...
by Jo Diaz | Sep 30, 2020 | Napa, News, Sonoma, Sonoma County, Sonoma Valley, Wine, Wine Country
We’re all suffering in Napa and Sonoma valleys… There are a myriad of reasons; from absorbing toxic ash from “some other place” this time, to having been evacuated and praying for about a week to learn if your home is still standing, to getting...
by Jo Diaz | Sep 27, 2020 | Books, Wine, Wine Appreciation, Wine Education, Winemaker, Winemaking, Women in Wine
Thankful is the best place to start, because I needed a little jog. Once upon a time ago, I wrote a story, Wine Review: Lucas & Lewellen Wines are Santa Barbara Delicious. I received this comment: Professor Lucia Gilbert says: Readers may be interested in knowing...
by Jo Diaz | Sep 19, 2020 | France, French Wine, Wine, Wine Accessories, Wine Appreciation, Wine Business, Wine Culture, Wine Ed, Wine Education, Wine tasting, Wine Travel, Winemaking
What a charming little village Lorgues is, located in the Côtes de Provence region of France. This area bespoke France to me. It’s a region rich in viticultural history; and, is actually known to be the birth of Mediterranean wine grape growing. (From the...
by Jo Diaz | Sep 6, 2020 | Wine
Mission Statement: In today’s times… I halted dead in my tracks. So innocent, I would never have guessed the comments put forth. But I understand them, so I’ve morphed. [PHOTO: Jo Diaz, all rights reserved.] Wait for it It started out so simply. The...
by Jo Diaz | Sep 2, 2020 | Food & Wine, Food and Wine, France, French Wine, History, History Wine, Rosé, Terroir, Wine
My theme is TERROIR; capturing the heart, soul, and essence of it. And, yes, there was most certainly wine education involved. Beautiful places I’ve been and photographed: Provence, France. [PHOTOS: Jo Diaz, all rights reserved.] You say Provence and I say...
by Jo Diaz | Aug 31, 2020 | Brut, Brut wine, Bubbly, Bubbly Wine, Imports, Italy, Marketing, Prosecco, Rosé, Sparkling wine, Wine, Wine Business, Wine Marketing
I saw this bottle. I had no intention of buying any wine, I was just out to get some fruits and veggies, and a rotisserie chicken for my cat Buddy (in lieu of canned cat food). I was in Oliver’s Grocery Store in Windsor, California. As I turned from the...
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