by Jo Diaz | Feb 25, 2016 | Adega de Borba, Wine, Wine Investments, Wine Sales
Recently, someone commented negatively about something I had written about wine being an investment. “Why,” according tot his person, “would ANYONE want to invest in wine?” Well, one of those obvious reasons is that liquid investments DO pay...
by Jo Diaz | Jan 18, 2016 | Wine, Wine Blogger, Wine Business, Wine Sales
Two very thoughtful pieces, one written by wine blogger Tom Wark and another one by Steve Heimoff, are telling the story I’ve also been watching unfold, as clients continue to narrow their wine samples releases down to those wine writers who remain in power....
by Jo Diaz | Apr 11, 2014 | Marketing, Wine, Wine Business, Wine Sales
Sales, marketing, and PR all seemed to be the same thing, because they all fell (and still do) under the same umbrella in the wine business
by Jo Diaz | Dec 19, 2013 | Marketing, Wine, Wine Business, Wine Legislation, Wine Magazine, Wine Sales
Thanks, Wine Enthusiast Magazine for making shipping wine in the US no longer a nightmare for understanding. This info graphic changes that constant and complicated moving target, with the easiest way to figure this out EVER. Jose and I have helped so many clients as...
by Jo Diaz | Dec 16, 2013 | Education, Event, Marketing, Wine, Wine Business, Wine Sales
The Wine Market Council Announces its 2014 Consumer Research Conferences. This is something that I am going to attend. It’s time to check in and get informed. How about you? This year’s event is critical for us all to attend. As I continue to work with...
by Jo Diaz | Sep 17, 2013 | Entertainment, Marketing, Research, Wine, Wine Business, Wine Business Innovation, Wine Country, Wine Innovation, Wine Sales, Wine tasting
Your Winery Photo is Beautiful and Boring…. But, it can be a whole lot more interesting. I’ve been helping American Winery Guide; as you may know, if you read my blog. Although my job is complete as it was initially set out, I’m still keeping up with...
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