Archive for the ‘Wine Marketing’ Category

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Foppiano: Before, During, After, and Today ~ Mastering the World of Wine

She said, “If anyone can write about Foppiano Vineyards, Jo, you can.” This was said to me by my friend Lorraine Raguseo, who’s now part of their team through Quintessential Wines. And, she’s right. At this point in time, besides the family, I believe she’s right. [PHOTO: Foppiano Vineyards, all rights reserved.] BEFORE – 1896 […]

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When I think of Extraordinary Wine Careers, I think of the affable Kerry Damskey

Kerry Damskey, of Terroirs, Inc. [PHOTO: property of Damskey, Inc. All rights reserved.] Indiana Jones of Wine… Making Gold from Dust! I personally love adventure. I love travel. I love being brave to the point of fearlessness; even sometimes in what I love writing. This is evidenced by my first wine-blog dare: Everyone Has a […]

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Open Letter to the Wine Producers of the World

My musing again; and, this is mostly directed at USA’s wine industry leaders… I was just reminded, by my friend and colleague Dr. Michael Apstein (Boston Globe), about the weight of wine bottles these days. And this isn’t new news. It’s been going on for years and it’s an American thing. Competition makes companies think […]

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Robert (Bob) Pepi: Series Devoted to Decades in Wine

SIGNIFICANT ROOTS Reshaping one’s life is very empowering. Travel does it to us. As you know, America is such a melting pot, and having that opportunity to visit one’s native DNA land is very special. [Native Americans were the first people to migrate here, crossing the Bering Strait as early as 30,000 years ago.] So, […]

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Wine Business Monthly’s September Issue ~ How companies grow their business online

[PHOTO: Purchased. All rights reserved.] I was shocked, as I looked at the number comparisons between how small companies and mid-to-large wine companies participate, with their online promotions. I didn’t anticipate the disparities. It’s in the September 2021 issue, of Wine Business Monthly’s “technology & business” section. I’ve made my passion and living by advocating […]

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Napa Valley Beyond the Fires, Small Family Farms Are Bureaucratically Being Squeezed Out

In the event you’ve not heard about this grassroots effort, here it is again, as we wonder so much about Napa Valley these days… SAVE THE FAMILY FARMS “Save the Family Farms” is a group of owner-occupied grape growers, who make wine in Napa Valley and classify ourselves as “micro-producers.” We are small operations and […]

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Mastering the World of Wine Has Never Been Easier, Thanks to Evan Goldstein

Webinar and Education – Master the World An extraordinary educator, Evan Goldstein MS might have exercised his rights to the “gold” in his name; as in, a golden opportunity not only for himself, but also for us, when he created Master the World™; Learn Like a Pro. A new seminar is coming up on October […]

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Impulse buying, because you know…. Wine Marketing 101

I saw this bottle. I had no intention of buying any wine, I was just out to get some fruits and veggies, and a rotisserie chicken for my cat Buddy (in lieu of canned cat food). I was in Oliver’s Grocery Store in Windsor, California. As I turned from the rotisserie display, there it was… […]

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Addressing Racism in Wine ~ From a Unique Perspective

Let’s just say, I have stories I can tell and some I can’t. It would rock the wine world with disclosures. So, yes, from a personal perspective it exists. I have a blended marriage, I married the love and light of my life, who also happens to be Puerto Rican. Our love is quite private, […]

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Winner of Georges Duboeuf Beaujolais Nouveau Artist Revealed ~ Maeve Croghan

This is the fourth annual wine label competition for the Georges Duboeuf winery, in Beaujolais, France. It’s wonderful that winner Maeve Croghan is currently living and working in the Mendocino, California area, where she teaches and exhibits…  She’s almost a neighbor to my Geyserville location, which means I’ll get to visit with her in the […]