Archive for the ‘Wine Marketing’ Category

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Why Beaujolais Nouveau? ~ History Holds the Answers

[PHOTO: Denis Lapaler, winemaker for Les Vins Georges Duboeuf] Le beaujolais nouveau est arrive! Beaujolais had always made a vin de l’année, to celebrate the end of the harvest. Until World War II, it was only for local consumption. Today, it’s become a worldwide phenomenon, due to some important actions taken by the Georges Duboeuf […]

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Rebecca (Beck) Hopkins is Diaz Communications 2019 Innovator of the Year Award Recipient

During this year, I wanted to give our Diaz Communications Innovator of the Year Award to someone very deserving, which has now happened. Before I could even announce it, though, a press release came out with Rebecca Hopkins’ name as being a finalist in another Innovator of the Year Award.  Beck, as she likes to […]

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LuxeSF has announced it’s Rising Wine Star Award recipients

LuxeSF, formerly the Luxury Marketing Council of San Francisco, has announced its Rising Wine Stars Award recipients for 2019. The ceremony was held during their Seventh Annual Wineries Boot Camp, at the Lincoln Theater in Yountville. This was in the presence of over 300 wine industry marketing, sales and hospitality influentials, representing more than 100 […]

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When Bluest Sky Group Destiny Calls ~ Tuscany Is on the Horizon

LOGO: Permission of the Bluest Sky Group What is Bluest Sky Group? From Micheal Yurch’s Website: The Bluest Sky Group (BSG) is a brand focused organization specializing in working with wineries worldwide that are trying to either enter or improve their position in the very complex American marketplace. Our basic program is a three year […]