by Jo Diaz | Jul 11, 2011 | PR Advice, Rare Rant, Wine
It’s just amazing. I recently had a couple of people create #badPR on Twitter, because one of them felt slighted at not being invited to something that I had organized. Jose discovered what was being written on Twitter after the event and said to me, “You...
by Jo Diaz | Aug 5, 2010 | Amenities, Supplies, Services, Marketing, Rare Rant, Wine, Wine Related Products
It all began at a bridal shower, when I had brought some wine. Had I known the wine that I purchased had plastic corks, I wouldn’t have bought those brands. (I’m creating an unshopping list in my head as I write this.) I forgot to have a corkscrew in my...
by Jo Diaz | Jul 6, 2010 | Event, Rare Rant, Wine, Wine Blogger, Wine Business, Wine Education, Wine Making, Wine tasting, Winemaker, Winery
I’ve been to both the American Wine Bloggers Conference (Santa Rosa 2008) and the European Wine Bloggers Conference (Lisbon 2009). What I’m about to write is something that’s controversial and now rumbling underground, as people think this through...
by Jo Diaz | Jun 30, 2010 | Rare Rant, Wine
DMCA (Digital Millennium Copyright Act) exists; although it’s on the owner to police his or her own words, and then take action. I’ve heard some wine bloggers say that they don’t care if they’re information and images are used elsewhere on the...
by Jo Diaz | Jun 1, 2010 | Award, Marketing, PR Advice, Rare Rant, Wine, Wine Blogger, Wine Business, Wine Writer
There are two issues within this blog posting: Marketing rule 101, know your audience Writing rule 101, know how to write your message Marketing rule 101: know your audience for your awards People who sell your wine should love to hear about your gold medals. Once...
by Jo Diaz | Feb 8, 2010 | Amenities, Supplies, Services, Marketing, Rare Rant, Wine
This past week, I went though a therapy session with my colleague/on-line friend Michael (Mike) E. Duffy of the Winery Web Site Report. A title story, “Most Winery Web Sites Suck” really caught my eye and sensibilities. “Wow,” I thought,...
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