Archive for the ‘Public Relations’ Category

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How to Craft Your Wine Sales Message to Your Customers by Sharpening Your Empathy Skills

The images in this blog post are from yesterday’s walk in my yard, as I took a few moments to realign our current reality. They’ll ultimately make sense, once you’ve read through this public service message. These times aren’t just trying, they’re perilous. For the last three years, I’ve been counting the experiences of crisis […]

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Misleading Move to Monetize Historic Legacy in the Famed Napa Valley?

Perhaps a bit late to the party, but an issue that’s still near and dear to my heart, having worked and walked in Mondavi’s To-Kalon Vineyard. During that time, I was aware that we, at Robert Mondavi, were sharing that vineyard land with other wine companies, too, under contracts. When I heard that Constellation brands […]

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Honoring Each and Every Person Within a Wine Company ~ Great Public Relations

This is worth sharing, because it’s exemplary. It demonstrates that there are those within the wine business who care deeply for the people who are also caring for their businesses. This story celebrates Lizz Castillo, a young woman who’s worked very hard in the wine business to get where she is, and is going to be […]

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AFTER THE FIRE ~ Construction Lending and Rebuilding Seminar

This is a public service announcement, because I know too many of you… If you lost your home in the fires and are facing the challenge of rebuilding, you need information. Please join us at the Friedman Event Center for a FREE half day seminar covering construction and construction lending. We will address the role […]

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The Art of PR ~ Telling someone to eat poop and they’re liking it

DISCLAIMER: Wine-Blog is a journal of my PR wine activities and learnings. 1) I occasionally write stories about wine clients, but don’t charge them hours for that time. 2) Wine reviews (and trips) originate from free samples sent by PR people representing the brands. 3) Images are either mostly mine, some are purchased; a few […]

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How to get what you want from a blogger, by simply approaching it honestly, no deception included

Let me just say this, I was NOT looking for a sequel, in any way, shape, or form today. Nope, I wasn’t. Then… Along came another query today, but this one was well ORGANIZED!