by Jo Diaz | Sep 7, 2021 | Marketing, PR Advice, Wine, Wine Marketing
[PHOTO: Purchased. All rights reserved.] I was shocked, as I looked at the number comparisons between how small companies and mid-to-large wine companies participate, with online promotional disparities, in the September 2021 issue of Wine Business Monthly. Under...
by Jo Diaz | Oct 10, 2020 | PR Advice, Public Relations, Public Service Announcement, Wine
Obviously, I would never bop anyone over the head, but some people really do need to understand what PR is and what it isn’t. So, I got that frustration out. So, let me tell you a little life story, which drove home the importance of PR (not to me, but to a...
by Jo Diaz | May 1, 2020 | Law, Marketing, PR Advice, Promotions, Public Service Announcement, Wine
Heads up if you don’t know the laws about giving away “free” wine. I can hardly believe how many wine companies are trying to keep their businesses afloat with enticements, now, given the pandemic, and free wine seems to be one of the top...
by Jo Diaz | Mar 23, 2020 | Chile, PR 101, PR Advice, Public Relations, Public Service Announcement, Sample, Wine
The images in this blog post are from yesterday’s walk in my yard, as I took a few moments to realign our current reality. They’ll ultimately make sense, once you’ve read through this public service message. These times aren’t just trying,...
by Jo Diaz | Mar 17, 2020 | PR 101, PR Advice, Spirits, Wine
Having just come off a self imposed quarantine, until we heard that the person who had an illness was a flu, NOT the corona virus. You can call me more than a bit shaken. Once you go through THIS process, images of people who are profiteers of toilet paper, for their...
by Jo Diaz | Oct 10, 2018 | Clarksburg, PR Advice, PS I Love You, Public Relations, Wine
This is worth sharing, because it’s exemplary. It demonstrates that there are those within the wine business who care deeply for the people who are also caring for their businesses. This story celebrates Lizz Castillo, a young woman who’s worked very hard...
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