Archive for the ‘PR Advice’ Category

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The Importance of Public Relations Cannot Be Underscored Enough, or How I’d Like to Bop a Few CEOs Over the Head

Obviously, I would never bop anyone over the head, but some people really do need to understand what PR is and what it isn’t. So, I got that frustration out. So, let me tell you a little life story, which drove home the importance of PR (not to me, but to a former CEO).  I […]

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I hate to be the party pooper, but… The Legality of Involving “Free” Wine

Heads up if you don’t know the laws about giving away “free” wine. I can hardly believe how many wine companies are trying to keep their businesses afloat with enticements, now, given the pandemic, and free wine seems to be one of the top motivations. I learned the laws a long time ago, because my […]

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How to Craft Your Wine Sales Message to Your Customers by Sharpening Your Empathy Skills

The images in this blog post are from yesterday’s walk in my yard, as I took a few moments to realign our current reality. They’ll ultimately make sense, once you’ve read through this public service message. These times aren’t just trying, they’re perilous. For the last three years, I’ve been counting the experiences of crisis […]

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PR 101 During Difficult Corona Virus Times ~ A Word to The Wise

Having just come off a self imposed quarantine, until we heard that the person who had an illness was a flu, NOT the corona virus. You can call me more than a bit shaken. Once you go through THIS process, images of people who are profiteers of toilet paper, for their own personal gain, aren’t […]

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Honoring Each and Every Person Within a Wine Company ~ Great Public Relations

This is worth sharing, because it’s exemplary. It demonstrates that there are those within the wine business who care deeply for the people who are also caring for their businesses. This story celebrates Lizz Castillo, a young woman who’s worked very hard in the wine business to get where she is, and is going to be […]

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You have chosen to do what you do. I hope it is not just for free product.

I think by this point you know it’s not for free products, but you still may not know WHY.

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Dear Wine Brands and Importers, Let Me Give You a Piece of Solid PR 101 Advice

Dear Wine Brands and Importers, We need to get something into balance, here… This is a bit redundant, but I’m going to repeat it again, anyway, because it’s an issue that’s not going away. Regardless of how much I (and others) write about it. Still, this is a fresh take on an old issue. First […]

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Promoting Wines I’ve Never Tasted ~ Yeah, Right

This is a Public Service Announcement: I just got another one of those E-Mails. Dear Friends, It would be greatly appreciated if you could help us spread the word about our new Pinot Noir Rosés. It’s our third Pinot Noir release, but it’s the first time we’ve made it as a Rosé, and we’re pretty […]

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You want my help, but your $20 bottle of wine isn’t available as a sample?

No wine for you! Hi, PR Pro, My desk is now uncluttered. If you’d like to send information and a sample to me, I’m now open to it. Thanks for your patience. Hi Jo, I’m so sorry, but unfortunately we don’t have samples to send at the moment, which I understand makes it tricky for […]

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PR 101 – The Art and Costs of Being on “The List”

Who’s on “The List” at any wine event? First, it’s the primary influencers. They’re invited and the hosts are happy to have them. They’ll attend, and today’s social media responses don’t even have to wait for a paper to be printed (dinosaur), or a blog story to be written (so yesterday). Today, it’s Instagram and […]