by Jo Diaz | Jul 1, 2026 | PR 101, PR Advice, Wine
Good PR Makes Things Happen I remember that one day I overheard a group of girls saying, “Jo (Ann’s) the nice one.” That’s how I got labeled early on. You’ve either got it, or you don’t. And, if you don’t, for pity...
by Jo Diaz | Apr 15, 2025 | Alentejo, Portugal, Portuguese wine, PR Advice, Talhas, Wine
This story is especially intriguing for any winemaker interested in trying a clay vessel for winemaking purposes. I experienced a winemaking family affair evolving, which defines a winemaker’s birthright. It is totally open to Talha’s historical advancements...
by Jo Diaz | Sep 7, 2021 | Marketing, PR Advice, Wine, Wine Marketing
[PHOTO: Purchased. All rights reserved.] I was shocked, as I looked at the number comparisons between how small companies and mid-to-large wine companies participate, with online promotional disparities, in the September 2021 issue of Wine Business Monthly. Under...
by Jo Diaz | Oct 10, 2020 | PR Advice, Public Relations, Public Service Announcement, Wine
Obviously, I would never bop anyone over the head, but some people really do need to understand what PR is and what it isn’t. So, I got that frustration out. So, let me tell you a little life story, which drove home the importance of PR (not to me, but to a...
by Jo Diaz | May 1, 2020 | Law, Marketing, PR Advice, Promotions, Public Service Announcement, Wine
Heads up if you don’t know the laws about giving away “free” wine. I can hardly believe how many wine companies are trying to keep their businesses afloat with enticements, now, given the pandemic, and free wine seems to be one of the top...
by Jo Diaz | Mar 23, 2020 | Chile, PR 101, PR Advice, Public Relations, Public Service Announcement, Sample, Wine
The images in this blog post are from yesterday’s walk in my yard, as I took a few moments to realign our current reality. They’ll ultimately make sense, once you’ve read through this public service message. These times aren’t just trying,...
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