by Jo Diaz | May 5, 2016 | PR 101, PR Advice, Wine
Understanding Wine PR Being in public relations has taught me so much about stardom. I was first in PR in FM radio. I produced a community issues talk program for WBLM radio, and was its host. I was the staff photographer, so I had nearly unlimited backstage access to...
by Jo Diaz | Mar 14, 2016 | PR 101, PR Advice, Wine
Want to keep the peace? Sending wine media your “scores, ” is like sending wine media … thinking here for the simile… your neener-neener… Wine writers want to taste your wine for themselves. They want to know what it tastes like on their...
by Jo Diaz | Jan 20, 2016 | Books, PR 101, Wine
A book is like a garden carried in the pocket –Chinese Proverb p. 154 We all need mentors, whether employed or self employed. I can list every single one of mine, who are related to the wine business. and from previous life incarnation. And I’m betting...
by Jo Diaz | Jan 11, 2016 | Petite Sirah, PR 101, PS I Love You, Wine
I hear this wonderment all of the time about Petite Sirah… “Why is it still so obscure?” Well, one would think that it is. What it is, though, is a best kept secret, sort of like my grandfather’s blueberry patch. As a kid, we’d go...
by Jo Diaz | Dec 3, 2015 | PR 101, Wine
How to write a winemaker biography ~ Step 1 Writing is a four-step process: Thinking, planning, and researching your subject, in order to begin writing Writing Editing Rewriting (as many times as it takes, to get it as perfect as possible) With as many winemakers as...
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