Archive for the ‘PR 101’ Category

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How to Craft Your Wine Sales Message to Your Customers by Sharpening Your Empathy Skills

The images in this blog post are from yesterday’s walk in my yard, as I took a few moments to realign our current reality. They’ll ultimately make sense, once you’ve read through this public service message. These times aren’t just trying, they’re perilous. For the last three years, I’ve been counting the experiences of crisis […]

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PR 101 During Difficult Corona Virus Times ~ A Word to The Wise

Having just come off a self imposed quarantine, until we heard that the person who had an illness was a flu, NOT the corona virus. You can call me more than a bit shaken. Once you go through THIS process, images of people who are profiteers of toilet paper, for their own personal gain, aren’t […]

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Business is Not a One-Way Street ~ PR 101

[Photo by Mahdis Mousavi on Unsplash] Here’s how to think about the bigger picture: So, you get someone onto the task of giving you a list of wine bloggers. The time is taken to build the list. Someone in your company writes glorious stories about how fabulous you are. It gets formatted into an email […]

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You have chosen to do what you do. I hope it is not just for free product.

I think by this point you know it’s not for free products, but you still may not know WHY.

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Dear Wine Brands and Importers, Let Me Give You a Piece of Solid PR 101 Advice

Dear Wine Brands and Importers, We need to get something into balance, here… This is a bit redundant, but I’m going to repeat it again, anyway, because it’s an issue that’s not going away. Regardless of how much I (and others) write about it. Still, this is a fresh take on an old issue. First […]

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I would NEVER query for a product first and then ask, “How important are you, anyway?”

And, I’m thinking, “You just emailed me. Don’t you know what it’s for, and you told me why it’s being sent out?

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Promoting Wines I’ve Never Tasted ~ Yeah, Right

This is a Public Service Announcement: I just got another one of those E-Mails. Dear Friends, It would be greatly appreciated if you could help us spread the word about our new Pinot Noir Rosés. It’s our third Pinot Noir release, but it’s the first time we’ve made it as a Rosé, and we’re pretty […]

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You want my help, but your $20 bottle of wine isn’t available as a sample?

No wine for you! Hi, PR Pro, My desk is now uncluttered. If you’d like to send information and a sample to me, I’m now open to it. Thanks for your patience. Hi Jo, I’m so sorry, but unfortunately we don’t have samples to send at the moment, which I understand makes it tricky for […]

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PR 101 – The Art and Costs of Being on “The List”

Who’s on “The List” at any wine event? First, it’s the primary influencers. They’re invited and the hosts are happy to have them. They’ll attend, and today’s social media responses don’t even have to wait for a paper to be printed (dinosaur), or a blog story to be written (so yesterday). Today, it’s Instagram and […]

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Sage Advice on Writing From an Unlikely Source ~ PR 101

The sage advice is the very last “Dear Jo:” at the end of this blog post. If you follow from the top, you’ll see how I make decisions on what I have time for, when it comes to helping people with their brands on this blog. It’s not so much the brands I enjoy, it’s […]