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How to Craft Your Wine Sales Message to Your Customers by Sharpening Your Empathy Skills

by Jo Diaz | Mar 23, 2020 | Chile, PR 101, PR Advice, Public Relations, Public Service Announcement, Sample, Wine

The images in this blog post are from yesterday’s walk in my yard, as I took a few moments to realign our current reality. They’ll ultimately make sense, once you’ve read through this public service message. These times aren’t just trying,...

PR 101 During Difficult Corona Virus Times ~ A Word to The Wise

by Jo Diaz | Mar 17, 2020 | PR 101, PR Advice, Spirits, Wine

Having just come off a self imposed quarantine, until we heard that the person who had an illness was a flu, NOT the corona virus. You can call me more than a bit shaken. Once you go through THIS process, images of people who are profiteers of toilet paper, for their...

Business is Not a One-Way Street ~ PR 101

by Jo Diaz | May 21, 2018 | PR 101, Wine, Wine Blogger, Wine Business, Wine Writer

[Photo by Mahdis Mousavi on Unsplash] Here’s how to think about the bigger picture: So, you get someone onto the task of giving you a list of wine bloggers. The time is taken to build the list. Someone in your company writes glorious stories about how fabulous...

You have chosen to do what you do. I hope it is not just for free product.

by Jo Diaz | Feb 22, 2018 | Jo's World, PR 101, PR Advice, Wine Blogger, Wine Samples, Wine tasting, Winery, Wines

I think by this point you know it’s not for free products, but you still may not know WHY.

Dear Wine Brands and Importers, Let Me Give You a Piece of Solid PR 101 Advice

by Jo Diaz | Feb 21, 2018 | Importer, PR 101, PR Advice, Wine, Wine Education, Wine Etiquette, Wine Manners

Dear Wine Brands and Importers, We need to get something into balance, here… This is a bit redundant, but I’m going to repeat it again, anyway, because it’s an issue that’s not going away. Regardless of how much I (and others) write about it....

I would NEVER query for a product first and then ask, “How important are you, anyway?”

by Jo Diaz | Dec 14, 2017 | PR 101, Wine, Wine Blogger, Wine Publicist, Wine Related Products

And, I’m thinking, “You just emailed me. Don’t you know what it’s for, and you told me why it’s being sent out?

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Recent Posts

  • Exploring Portuguese History and Portugal’s Alentejo’s White Wines – Part 2
  • Most Sustainability Aspect in the Wine Industry… A Best Kept Secret No More
  • El Dorado County Grapes for Sale, They’ve been growing wine grapes for over 150 years!
  • I Sit, Sip, and Stew, and I know I’m not alone ~ Journal of a Wine Pro
  • Discovering Portuguese History, and Portugal’s Esporão Group Wines, Part 1

Recent Comments

  • Jo Diaz on Wine Writer Veteran Alan Goldfarb, Wine Writer
  • Alan Goldfarb on Wine Writer Veteran Alan Goldfarb, Wine Writer
  • Jo Diaz on Most Sustainability Aspect in the Wine Industry… A Best Kept Secret No More
  • Myron Redford on Most Sustainability Aspect in the Wine Industry… A Best Kept Secret No More
  • Jo Diaz on Every Single Wine Grape Variety Has Its Own Unique Leaf

A List of Clients

  • A. Toraño Wines
  • Anavami Center
  • BodegaBay.com
  • Carolyn Lewis
  • Erickson Ranch
  • Happy Camper Wines
  • Locals Tasting Room
  • Locals Tasting Room
  • Oak Grove Wines
  • Orentano Wines
  • Paula deJoie
  • Platypus Tours
  • PS I Love You
  • PS I Love You
  • Ron Rubin
  • Russian Hill Estate Winery
  • Suisun Valley Grape Growers Association
  • Tenbrink Family Vineyards
  • Terroirs, Inc.

Aggregated

  • Deep Wine
  • Muck Rack
  • Networked Blogs
  • Wine Business
  • Wine Industry Advisor
  • Wine Industry Insight
  • Wine Industry Network

Amusing | Intriguing

  • Do What You Want Trips
  • Do What You Want Weekends
  • My .02¢ ~ Your point is moot

Blogs ~ Domestic ~ Shared

  • Bacchus and Beery Wine Blog
  • Blog Your Wine
  • Briscoe Bites
  • Briscoe Bites
  • Canadian Wine Guy
  • Enobytes
  • Fermentation ~ Tom Wark
  • Grape Lines
  • James the Wine Guy
  • Luscious Lushes
  • Miquel Hudin
  • Novacadamatre
  • Paul n Wine ~ Paul Gregutt
  • Reverse Wine Snob
  • Snooth
  • Steve Heimoff
  • The Wine Cellar Insider
  • The Wine Press Northwest Blog
  • Two Guys From Napa
  • Vindulge
  • Vinography
  • Vintage Texas
  • Whitley on Wine
  • Wine Predator
  • Wine Wench
  • Winethropology.com

Blogs ~ Grape Variety

  • Il Soave
  • Petite Sirah

Blogs ~ International ~ Shared

  • A Glass of Wine
  • Canadian Wine Guy
  • Chilean Wine by Boris Gutierrez
  • Dalluva
  • Mad About Madeira
  • Mise en Bouteille
  • Portugisiskt.blogspot.com
  • Pracowinia Wino
  • Prosecco World
  • Storie del vino
  • Vino al Vino
  • VinoPigro
  • Vinos Ambiz
  • Vintages Wine Picks & Reviews
  • Weiguo Kong
  • Wein Im
  • Wein-Blogs: Wine Communications
  • Wine Blog for Greater New Orleans Area (Fr.)
  • Wine Blog Roll
  • Wine in Sweden
  • Wine on VI
  • Wine Tasting & Sommelier
  • Zhongguo Wine
  • 再来一杯也不醉

Blogs ~ Wineries

  • Buena Vista Carneros Blog
  • Dr. Loosen
  • El Bloggo Torcido ~ Twisted Oak
  • J News You Can Use
  • Jordan Winery
  • Kendall-Jackson
  • Kinkead Ridge Winery
  • Lawrence Dunham Vineyards
  • LDV Winery
  • Robert Mondavi Winery Blog
  • Vigilant Wine Cellars
  • Vinos Ambiz
  • Woodworth Vineyards

Books

  • 2010 Food & Wine Wine Guide
  • A Companion to California Wine ~ Charles Sullivan
  • A complete list of books
  • A Perfect Score
  • Angels, Thieves, and Winemakers ~ Joseph Mills
  • Been Doon So Long
  • Celebrity Vineyards
  • Corked: A Father. A daughter. The wine trip to end all wine trips
  • Corkscrew
  • daring pairings
  • Diving Vintage
  • First Big Crush
  • Food & Wine ~ Wine Guide 2010 ~ A Pocket Resource for the Person Who Loves Wine
  • Good, Better, Best Wines
  • Have You Ever Thought About Making Your Own Wine at Home?
  • How to Import Wine
  • In Search of Bacchus ~ Wanderings in the Wonderful World of Wine Tourism
  • Kendall-Jackson Gifts for Sale
  • Pairing Fusion Food in the Vegan Kitchen with delicious wines
  • Panache Wine Books
  • Passion on the Vine
  • Red Mountain
  • Spinning the Bottle, Again
  • Tangled Vines, Greed, Murder, Obsession, and Arson
  • The Book Lovers' Guide to Wine, by Patrick Alexander
  • The Essence of Wine
  • The Everything Guide to Wine
  • The First Global Village
  • The First Global Village ~ How Portugal Changed the World, by Martin Page
  • The History of Wine Words
  • The Psychology of Wine
  • The Simple & Savvy Wine Guide
  • To Cork or Not To Cork: Tradition, Romance, Science, and the Battle for the Wine Bottle
  • Vertical
  • Windows on the World Complete Wine Course
  • Wine in Words, Notes for Better Drinking
  • Wine Marketing Online
  • Wine's Hidden Beauty
  • Wines of South America

Boston

  • Reverend William Blaxton (Blackstone)
  • Unshoveling the Past
  • William Blackstone biography

Foodie

  • Awaiting Table Blog
  • Culinary Arts College
  • Facets of Food
  • Guide to Culinary Schools
  • The Awaiting Table Cooking School

Jo's World

  • Diaz Communications
  • Oregon Pinot Gris
  • PS I Love You
  • The Wine Century Club
  • Winery Cats

Photographers

  • Andy Katz
  • George Rose
  • Jose Diaz
  • Lenny Siegel
  • Mitch Tobias

Pod Cast

  • 3 Wine Guys
  • Catavino
  • Cellar Dwellers
  • Good Libations
  • Goosecross
  • Grape Radio
  • Mouthful
  • Napa Valley Wine Radio
  • People in Wine
  • Talking About Wine
  • The Cellar Rat
  • The Vine Times Podcast
  • The Wine Experience
  • The Wine Insiders
  • Vintuba
  • Wine for Newbies
  • Wine Industry Report
  • Winecast: a wine blog and podcast

Recommended by...

  • Best of the Web
  • Second Label Wine
  • Stark Insider
  • WE Magazine for Women
  • Whitley on Wine
  • Wine Shout
  • Zinfanatics

Retailers

  • Wine Bottle Holders
  • Wine Coolers and Refrigerators
  • Wine Gifts

Social Wine Communities

  • Bottle Notes
  • California Wine Advisor
  • cork'd
  • Cruvee ~ Exclusive for its members
  • eBacchus
  • Open Wine Consortium
  • Snooth
  • Social Winecliq
  • Taste and Share
  • Vinfolio
  • Vivi Vino
  • Wine 2.0
  • WineCountry.com
  • Wines of Yadkin Valley

Videographers ~ Wine Country

  • One Way Pictures
  • Purple Grape Media
  • video4wine

Wine Advocacy Groups

  • Association of African American Vintners
  • PS I Love You
  • Rhone Rangers
  • Suisun Valley Grape Growers Association
  • TAPAS
  • The Wine Century Club
  • ZAP

Wine Apps

  • NoteStream
  • SYNCH
  • Vinissentail
  • Vivino

Wine Publication

  • Beverage Media Group
  • Bigger Than Your Head: Fredric Koeppel
  • California Grapevine
  • California Wine & Food
  • Colorado Wine News
  • Connoisseurs Guide to California Wine
  • David Pearce Weekly Wine Round Up
  • Food & Wine
  • International Wine Review
  • Practical Winery & Vineyard
  • Quarterly Review of Wines
  • Restaurant Wine
  • Rich Mauro | People’s Palate
  • The Vine Times
  • The Wine Advocate
  • Vintage Experiences
  • Wine & Spirits Magazine
  • Wine Access
  • Wine Business Monthly
  • Wine Country This Week
  • Wine Enthusiast
  • Wine Industry Insight
  • Wine Reporter
  • Wine Review on Line
  • Wine Spectator
  • Wines & Vines

Wine Radio

  • CRN Radio
  • Good Libations
  • Grape Encounters
  • Grape Radio
  • iWineRadio
  • KRSH
  • KVON – The Tasting Room
  • KWMR
  • The Wine Guy
  • Vin Village
  • Whitley on Wine Radio
  • Wine & Dine Radio
  • Wine Biz Radio
  • Wine Radio
  • Wine Radio Network

Wine School

  • Affairs of the Vine
  • American Sommelier Association
  • Boston Wine School
  • Center for Wine Economics
  • Chicago Wine School
  • Institute of Masters of Wine
  • International Wine Guild
  • Kevin Zraley’s Windows On The World Wine School
  • Napa Valley Wine Academy
  • San Francisco Wine Center
  • The Wine School of Philadelphia
  • Windows Wine School

Wine Shamans

  • Bells of Mindfulness
  • John Staten
  • Jose Photos

Wine TV

  • 1 Wine Dude
  • Celebrity Wine Review TV
  • Daily Grape
  • James Suckling
  • Mark Oldman: TV
  • Vine Talk
  • Virginia Wine TV
  • Wine & Jazz TV
  • Wine Library TV
  • Wine Sense TV
  • Wineoh.tv

Women Wine Writers | Bloggers

  • A to Zinfandel – Everything Wine
  • A to Zinfandel's Blog
  • Another Wine Blog
  • Brix Chicks
  • Catavino
  • Cellar Mistress
  • Dallas Wine Chick
  • Deborah Gray
  • Enobytes
  • FabOCwinechick
  • Girl With A Glass
  • Good Libations
  • Grape Friend
  • Hoot 'n Annie | Drining Wine for the People
  • Hudson Valley Wine Goddess
  • Italiana
  • Lorrie's Food & Wine World
  • Love that Languedoc
  • Luscious Lushes
  • Luscious Lushes
  • Maker's Table
  • Mimi goes to London
  • Missinwine
  • My Wine Words
  • Planet Grape
  • Rachael Voorhees
  • SAHMmelier
  • Taylor Eason
  • The Epicurean Scribe
  • The Terroiriste
  • The Wine Sleuth
  • The Wine Witch
  • Traveling Wine Chick
  • Vindulge Wine Blog
  • VineSleuth Uncorked
  • Vinously Speaking
  • Walla Walla Wine Woman
  • Wine and Good Food
  • Wine Blog
  • Wine Harlots
  • Wine Indulgence
  • Wine Predator
  • WineOhTV
  • Women Wine

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