PR 101 During Difficult Corona Virus Times ~ A Word to The Wise
Having just come off a self imposed quarantine, until we heard that the person who had an illness was a flu, NOT the corona virus. You can call me more than a bit shaken. Once you go through THIS process, images of people who are profiteers of toilet paper, for their...Business is Not a One-Way Street ~ PR 101
[Photo by Mahdis Mousavi on Unsplash] Here’s how to think about the bigger picture: So, you get someone onto the task of giving you a list of wine bloggers. The time is taken to build the list. Someone in your company writes glorious stories about how fabulous...You have chosen to do what you do. I hope it is not just for free product.
I think by this point you know it’s not for free products, but you still may not know WHY.
Dear Wine Brands and Importers, Let Me Give You a Piece of Solid PR 101 Advice
Dear Wine Brands and Importers, We need to get something into balance, here… This is a bit redundant, but I’m going to repeat it again, anyway, because it’s an issue that’s not going away. Regardless of how much I (and others) write about it....I would NEVER query for a product first and then ask, “How important are you, anyway?”
And, I’m thinking, “You just emailed me. Don’t you know what it’s for, and you told me why it’s being sent out?
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