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Public Relations: You’ve Either Got It Or You Don’t

Public Relations: You’ve Either Got It Or You Don’t

by Jo Diaz | Jul 1, 2026 | PR 101, PR Advice, Wine

  Good PR Makes Things Happen I remember that one day I overheard a group of girls saying, “Jo (Ann’s) the nice one.” That’s how I got labeled early on. You’ve either got it, or you don’t. And, if you don’t, for pity...

How to Craft Your Wine Sales Message to Your Customers by Sharpening Your Empathy Skills

by Jo Diaz | Mar 23, 2020 | Chile, PR 101, PR Advice, Public Relations, Public Service Announcement, Sample, Wine

The images in this blog post are from yesterday’s walk in my yard, as I took a few moments to realign our current reality. They’ll ultimately make sense, once you’ve read through this public service message. These times aren’t just trying,...

PR 101 During Difficult Corona Virus Times ~ A Word to The Wise

by Jo Diaz | Mar 17, 2020 | PR 101, PR Advice, Spirits, Wine

Having just come off a self imposed quarantine, until we heard that the person who had an illness was a flu, NOT the corona virus. You can call me more than a bit shaken. Once you go through THIS process, images of people who are profiteers of toilet paper, for their...

Business is Not a One-Way Street ~ PR 101

by Jo Diaz | May 21, 2018 | PR 101, Wine, Wine Blogger, Wine Business, Wine Writer

[Photo by Mahdis Mousavi on Unsplash] Here’s how to think about the bigger picture: So, you get someone onto the task of giving you a list of wine bloggers. The time is taken to build the list. Someone in your company writes glorious stories about how fabulous...

You have chosen to do what you do. I hope it is not just for free product.

by Jo Diaz | Feb 22, 2018 | Jo's World, PR 101, PR Advice, Wine Blogger, Wine Samples, Wine tasting, Winery, Wines

I think by this point you know it’s not for free products, but you still may not know WHY.

Dear Wine Brands and Importers, Let Me Give You a Piece of Solid PR 101 Advice

by Jo Diaz | Feb 21, 2018 | Importer, PR 101, PR Advice, Wine, Wine Education, Wine Etiquette, Wine Manners

Dear Wine Brands and Importers, We need to get something into balance, here… This is a bit redundant, but I’m going to repeat it again, anyway, because it’s an issue that’s not going away. Regardless of how much I (and others) write about it....
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Blogs ~ International ~ Shared

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Boston

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Recommended by...

  • Best of the Web
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Retailers

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Social Wine Communities

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Videographers ~ Wine Country

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Wine Apps

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Wine Radio

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Wine School

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Wine Shamans

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Wine TV

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Women Wine Writers | Bloggers

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