by Jo Diaz | Jul 6, 2018 | Cabernet Sauvignon, Paso Robles, Wine, Wine of the Week
When I was at Wine Business’ Vineyard Economic Symposium, one of my important take-aways was the following: The Paso Robles AVA is a possible place to consider, when wanting to invest. These investors, however, are always looking for Napa Valley Cabernet, first...
by Jo Diaz | Nov 28, 2017 | Books, Paso Robles, Photographers, Wine, Wine Writer, Winemaker, Winemaking
DISCLAIMER: Wine-Blog is a journal of my PR wine activities and learnings. 1) I occasionally write stories about wine clients, but don’t charge them for that time. 2) All wine reviews originate from free samples, sent by PR people representing the brands. 3)...
by Jo Diaz | Mar 3, 2016 | Event, Paso Robles, Petite Sirah, PS I Love You, Wine
The PS in Paso event is done, and I’ve caught up… I just read that an event planner is the most stressful job; maybe brain surgery might be more, but not by much, I’m betting. Every second, something could go wrong and event planners are just waiting...
by Jo Diaz | Jan 7, 2016 | Education, Event, Napa, Paso Robles, Petite Sirah, PS I Love You, Sonoma, Wine
PS I Love You’s mission has always been, since 2002… To promote, educate, and legitimize Petite Sirah as a heritage variety, with a special emphasis on its terroir uniqueness. The only change that’s now happening is that we’re taking it away...
by Jo Diaz | Oct 19, 2015 | Paso Robles, Walla Walla, Washington, Wine
The following is a report from winemaker Kendall Mix of the Middleton Family of Wines. Historically, the Middleton family has been in business in Washington since the 1890s. “Our family has been working the land since 1898, when we started a lumber business in...
by Jo Diaz | Jan 26, 2015 | California, Environment, Paso Robles, Viticulture, Wine
Harvard University, by any other name in wine country, is now called Brodiaea, Inc. When Harvard gets involved, we’re just off the normal beaten path. It’s been my experience that the learning curve is very long and steep for this industry. Investors want...
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