by Jo Diaz | Sep 7, 2024 | Marketing, Wine, Wine Business
Got Wine, Liquor, and Marijuana Wine sales are down, and there are a lot of people talking about this, within my chosen field. Prohibitionists are loving it as they try to cash in on some guilt, while indoctrinate their religious beliefs in the process. I got a really...
by Jo Diaz | Sep 4, 2024 | Italy, Marketing, Wine, Wine Sales, Wine Samples
Writing this title, the story developed organically. So, just follow my lead, because it will help anyone in today’s wine marketing and sales. I have two characters who have inspired this story. Both have been on my blog before. Michael Yurch of Bluest Sky Group...
by Jo Diaz | Jun 7, 2022 | Marketing, Pacific Ocean, Sonoma County, Wine, Wine Business, Wine Country, Wine Event, Wine Hospitality, Wine Importer, Wine Innovation, Wine Marketing
Okay, maybe it might only take these two sheets, and not three sheets to the wind; but, the lasting impression is still going to be made and linger a long time. I still recall coming up the East River in New York Harbor, with a female sailor and her 60-foot sailing...
by Jo Diaz | Sep 7, 2021 | Marketing, PR Advice, Wine, Wine Marketing
[PHOTO: Purchased. All rights reserved.] I was shocked, as I looked at the number comparisons between how small companies and mid-to-large wine companies participate, with online promotional disparities, in the September 2021 issue of Wine Business Monthly. Under...
by Jo Diaz | May 1, 2020 | Law, Marketing, PR Advice, Promotions, Public Service Announcement, Wine
Heads up if you don’t know the laws about giving away “free” wine. I can hardly believe how many wine companies are trying to keep their businesses afloat with enticements, now, given the pandemic, and free wine seems to be one of the top...
by Jo Diaz | Apr 19, 2020 | Marketing, Music, Wine
While I live in Sonoma County, definitely one of God’s own Gardens of Eden, it’s nevertheless part of the pandemic. Trying to find one’s groove might be difficult, because the situation is so pervasive. Even inspiration for writing is wanting inside...
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