Archive for the ‘Marketing’ Category

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Complicated Situation in the American Wine Market, by Michael Yurch of The Bluest Sky Group

Wine marketer Michael (Mick) Yurch, of The Bluest Sky Group, has shared the following with me, in his circle of friends and colleagues. It’s a fascinating reading, from someone with international relationships in wine. It’s Mick’s job to prepare wine brands for the United States market. He’s been doing this since leaving his career, as […]

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Tapping Her Way Into My Wine Heart and Mind

During this year, I wanted to give our Diaz Communications Innovator of the Year Award to someone very deserving, which has now happened. Before I could even announce it, though, a press release came out with Rebecca Hopkins‘ name as being a finalist in another Innovator of the Year Award.  Beck, as she likes to […]

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Château Roubine Cru Classé

STORY ABOUT THIS INCREDIBLE LABEL I work in one of the most balanced industries in the world, and one of the most ancient: wine. The more I know, the more I know I don’t know. (That’s a balance, right?) This wine business began with balance ~ The balance of science and art. If wine isn’t […]

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How to get what you want from a blogger, by simply approaching it honestly, no deception included

Let me just say this, I was NOT looking for a sequel, in any way, shape, or form today. Nope, I wasn’t. Then… Along came another query today, but this one was well ORGANIZED!

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Enolytics ~ Lightbulb Moments about Big Data for Wine

Enolytics ~ Important Lightbulb Moments Still our shining star for 2017: on January 9, 2017, Jose and I were pleased to award Cathy Huyghe our 2016 Diaz Communications Innovator Award. It’s now six months later and the continuing communications from Cathy reaffirms that we were right on the money with this one. Enolytics’ commitment is […]

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An Egregious, Yet Successful, Marketing Plan with Bigly Results

I wrote this one so many months ago on a note pad. I wish I had dated it. It was prior to the elections, I can tell you that much.