by Jo Diaz | Jun 7, 2022 | Marketing, Pacific Ocean, Sonoma County, Wine, Wine Business, Wine Country, Wine Event, Wine Hospitality, Wine Importer, Wine Innovation, Wine Marketing
Okay, maybe it might only take these two sheets, and not three sheets to the wind; but, the lasting impression is still going to be made and linger a long time. I still recall coming up the East River in New York Harbor, with a female sailor and her 60-foot sailing...
by Jo Diaz | Sep 7, 2021 | Marketing, PR Advice, Wine, Wine Marketing
[PHOTO: Purchased. All rights reserved.] I was shocked, as I looked at the number comparisons between how small companies and mid-to-large wine companies participate, with online promotional disparities, in the September 2021 issue of Wine Business Monthly. Under...
by Jo Diaz | Aug 31, 2020 | Brut, Brut wine, Bubbly, Bubbly Wine, Imports, Italy, Marketing, Prosecco, Rosé, Sparkling wine, Wine, Wine Business, Wine Marketing
I saw this bottle. I had no intention of buying any wine, I was just out to get some fruits and veggies, and a rotisserie chicken for my cat Buddy (in lieu of canned cat food). I was in Oliver’s Grocery Store in Windsor, California. As I turned from the...
by Jo Diaz | May 1, 2020 | Law, Marketing, PR Advice, Promotions, Public Service Announcement, Wine
Heads up if you don’t know the laws about giving away “free” wine. I can hardly believe how many wine companies are trying to keep their businesses afloat with enticements, now, given the pandemic, and free wine seems to be one of the top...
by Jo Diaz | Apr 19, 2020 | Marketing, Music, Wine
While I live in Sonoma County, definitely one of God’s own Gardens of Eden, it’s nevertheless part of the pandemic. Trying to find one’s groove might be difficult, because the situation is so pervasive. Even inspiration for writing is wanting inside...
by Jo Diaz | Mar 19, 2020 | Imports, Italy, Marketing, Red Wine, White Wine, Wholesaler, Wine, Wine Business, Wine Culture, Wine Distribution, Wine Ed, Wine Event, Wine Importer, Wine Marketing, Wine Travel, Winery, WSET
Wine marketer Michael (Mick) Yurch, of The Bluest Sky Group, has shared the following with me, in his circle of friends and colleagues. It’s a fascinating reading, from someone with international relationships in wine. It’s Mick’s job to prepare wine...
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