Archive for the ‘Marketing’ Category

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Impulse buying, because you know…. Wine Marketing 101

I saw this bottle. I had no intention of buying any wine, I was just out to get some fruits and veggies, and a rotisserie chicken for my cat Buddy (in lieu of canned cat food). I was in Oliver’s Grocery Store in Windsor, California. As I turned from the rotisserie display, there it was… […]

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I hate to be the party pooper, but… The Legality of Involving “Free” Wine

Heads up if you don’t know the laws about giving away “free” wine. I can hardly believe how many wine companies are trying to keep their businesses afloat with enticements, now, given the pandemic, and free wine seems to be one of the top motivations. I learned the laws a long time ago, because my […]

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Surviving the Corona Virus Enhanced Social Media Branding in the Process

While I live in Sonoma County, definitely one of God’s own Gardens of Eden, it’s nevertheless part of the pandemic. Trying to find one’s groove might be difficult, because the situation is so pervasive. Even inspiration for writing is wanting inside of my head. Fortunately, I have editing work to do for clients, so I […]

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Complicated Situation in the American Wine Market, by Michael Yurch of The Bluest Sky Group

Wine marketer Michael (Mick) Yurch, of The Bluest Sky Group, has shared the following with me, in his circle of friends and colleagues. It’s a fascinating reading, from someone with international relationships in wine. It’s Mick’s job to prepare wine brands for the United States market. He’s been doing this since leaving his career, as […]

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Tapping Her Way Into My Wine Heart and Mind

During this year, I wanted to give our Diaz Communications Innovator of the Year Award to someone very deserving, which has now happened. Before I could even announce it, though, a press release came out with Rebecca Hopkins‘ name as being a finalist in another Innovator of the Year Award.  Beck, as she likes to […]

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Château Roubine Cru Classé

STORY ABOUT THIS INCREDIBLE LABEL I work in one of the most balanced industries in the world, and one of the most ancient: wine. The more I know, the more I know I don’t know. (That’s a balance, right?) This wine business began with balance ~ The balance of science and art. If wine isn’t […]

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How to get what you want from a blogger, by simply approaching it honestly, no deception included

Let me just say this, I was NOT looking for a sequel, in any way, shape, or form today. Nope, I wasn’t. Then… Along came another query today, but this one was well ORGANIZED!

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Enolytics ~ Lightbulb Moments about Big Data for Wine

Enolytics ~ Important Lightbulb Moments Still our shining star for 2017: on January 9, 2017, Jose and I were pleased to award Cathy Huyghe our 2016 Diaz Communications Innovator Award. It’s now six months later and the continuing communications from Cathy reaffirms that we were right on the money with this one. Enolytics’ commitment is […]

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An Egregious, Yet Successful, Marketing Plan with Bigly Results

I wrote this one so many months ago on a note pad. I wish I had dated it. It was prior to the elections, I can tell you that much.

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Calling All Marketing Departments, Life Just Got Really Easy

FOREWORD: I was contacted by Visme to share this info graphic. It hadn’t been until I’d written this blog, however, that I fully understood how this company has incredible opportunities for wine companies. You can now personalize amazing presentations, create infographics, and enhance other engaging content for your staff, marketing materials, and for your consumers. […]