by Jo Diaz | Dec 4, 2015 | JD, Public Relations, Wine, Winemaker, Winery
Step 2 in the writing of a winemaker biography After the questions and answers from yesterday’s story, along with all extra research that has been digested, the next three steps of the four-step process begins. Reminder of the four-step process: DONE: Thinking,...
by Jo Diaz | Sep 21, 2015 | JD, Wine, Wine Country, Wine Culture, Wine Etiquette
I once wrote a story called Wine Country Casual, because people are so concerned, wanting to know the best thing to wear. We’re like that as people, aren’t we? It’s also one of my most clicked onto stories. Everyone wants to know what to wear. But,...
by Jo Diaz | May 29, 2015 | JD, PR Advice, Wine, Wine Blogger, Wine Writer
Those who accepted the trip were told that there was no room reserved for Monday night, so after a long day tasting, they were told to make their our way home.
by Jo Diaz | Apr 28, 2015 | JD, PR Advice, Public Relations, Wine
The number 1 rule of a PR pro is to be a writer’s writer… It’s really imperative that you write to inspire, not tire, your audience. PR Pro Joe Gargiulo, of JAG Public Relations, contacted me last week about my story called, “Top 10 Faux Pas of...
by Jo Diaz | Apr 23, 2015 | JD, PR Advice, Public Relations, Top 10, Wine
Media people get tired of us. While we’re the link to their samples, the less they have to do with us after the samples arrive, the better. From their list of complaints, I’ve compiled the do’s from their don’t, of the top 10 faux pas of wine...
by Jo Diaz | Feb 24, 2015 | JD, Public Relations, Wine
The Lion and Mouse An Aesop’s Fable Once when a Lion was asleep a little Mouse began running up and down upon him; this soon wakened the Lion, who placed his huge paw upon him, and opened his big jaws to swallow him. “Pardon, O King,” cried the...
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