As many of you may have gathered, I have wanderlust. My favorite subjects in school were Geography first, followed by History. Although, I did have one history teacher whose voice was so melodic, I slept through her classes. Perhaps it was because she personally knew my mother, so she let it happen. I’m thinking that she knew it would eventually kick in, because it did. Recent stories include The Humboldt Current and Chile’s Coastal Wines and The Alentejo You Need To Know. Today, I received a press release from Armenia. I admittedly know nothing about Armenia, except that it exists. (I must have slept through it, but I was wide awake today, when the email came in.)
So, I am presenting a bit about the business of wine through Armenia’s eyes and storytelling.
Armenia’s Debut at Wine Paris 2025
Armenia Debut Wine Paris 2025 is going to be a guaranteed charmer, for the most curious. Just the images they’ve presented here are surely jaw drop stunning.
Ararat and Khor Virap Monastery
Armenia, A Rapidly Emerging Democracy
Armenia is a rapidly emerging democracy, in fact, it has deep tradition of enoculture. It will be participating this month for the first time in Wine Paris 2025, as one of the world’s premier industry events. This marks a significant milestone opportunity as they showcase the South Caucasus country’s unique winemaking heritage on a global stage.
Ararat from Armenia Wine Company
Location 4B183
The Armenian national pavilion (4B183) will feature 21 esteemed wineries, as each showcases the country’s rich terroir and distinctive wines. Among the participants are Alluria Wines, Armenia Wine Company, and Gevorkian Winery, with many others. They will be representing the diverse landscape of Armenian viticulture and winemaking.
Vayots dzor, Armenia
Landscape in Armavir, Armenia, Image Below
The event will be attended by Arman Khachatryan, who is Armenia’s Ambassador to France . He will be viewing participation in Wine Expo 2025, as a significant opportunity for Armenia. “France, with its rich wine culture and substantial consumer base, is the third-largest export market for Armenian wines, which will offer considerable growth potential. This makes it an ideal environment for introducing and promoting Armenian wines,” said Ambassador Khachatryan.
Armavis Region, Armenia
February 10-12, at Paris Expo Porte de Versailles
It is happening from February 10-12, at Paris Expo Porte de Versailles. Wine Paris is one of the most prestigious gatherings in the wine industry. The 2024 edition welcomed over 4,000 exhibitors, from 48 countries, and attracted 41,000 visitors from 137 nations. This includes top buyers, distributors, and sommeliers from around the world.
Wine History Museum of Armenia at Armenia Wine Company
One Of The Oldest Winemaking Regions
“Though Armenia is one of the oldest winemaking regions in the world, it has been experiencing a wine renaissance in recent years. We’re proud to participate in Wine Paris 2025, where we will enhance awareness of this rich wine tradition,” said VWFA Executive Director Zaruhi Muradyan. “This event provides a unique opportunity to present the diversity and excellence of Armenian wines to a global audience, strengthening our presence in key international markets.”
Amphorae at Karas Winery
Today’s State of The Art Presence
Armenia is gaining increasing recognition for its indigenous grape varieties, distinctive volcanic terroir, deep-rooted traditions, and millennia old wine-making history. Its increasing global activity marks an effort to elevate its global profile. It is expanding export opportunities, and it fosters new trade partnerships. Notably, the country’s wine export geography expanded from 15 countries in 2016 to 39 countries by 2024. This has resulted in growth, for both production and consumption.
Armenia Wine Company, history and state of the art today
Discovering The Present Through The Past
Wine enthusiasts, industry professionals, and media representatives are invited to visit the Armenian Pavilion. Come explore the country’s extraordinary winemaking craftsmanship and heritage. And, they will be pleased to have everyone discover the stories behind every bottle.
Van Ardi Winery
Other participating wineries include: Hin Areni Wine, Jraghatspanyan Winery, Krya Wines, Koomroot Wines, Khaluli Wines, Manukyan Wine, Moonq Wines, Manukyan Brandy Company, Nor Areni Winery, Noa Wines, Qotot Wines, Savar Wines, Stork Wines, Voskeni Wines, Voskevaz Winery, Van Ardi Wines, WineArt Winery, and Karas Wines.
About The Vine And Wine Foundation of Armenia (VWFA)
The VWFA is the leading organization dedicated to advancing Armenia’s wine industry on the global stage. Established in 2016 by the Republic of Armenia Government, it aims to support local winemakers, who focus on promoting Armenian wines internationally. They must also enhance industry standards, while fostering sustainable growth. The Foundation of Arminia works through strategic initiatives and global collaborations. It also participates in prestigious wine events. The foundation furthermore works to elevate Armenia’s reputation as one of the world’s most historic and dynamic wine-producing regions.
Bottles at Alluria Winery
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Written by Jo Diaz, edited by Jose Diaz, owners of Diaz Communications, helping to make stars realize their dreams. To reprint, please contact Jo Diaz.
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