With the introduction of the Fifth Annual Georges Duboeuf Nouveau Art Label competition, the winery is once again seeking new artwork for over one million bottles of their Beaujolais Nouveau.

This is a very personal project for me. In 2011, I had received my first sample of Georges Duboeuf Beaujolais Nouveau. Two years later in 2013, I had a phone conversation with George’s son Franck Duboeuf. I was so star struck, I could hardly speak. Me, who used to photograph people like Tina Turner, Aerosmith, ZZ Top, etc., and never blinked.. seemed like everyone but the Beatles and Rolling Stones. With Franck, I felt tongue-tied, but got through it.

Then in August 2019, I was invited to join a tour flying to France to visit Les Vins Georges Duboeuf . Incrobable, and it made me wonder why I was so nervous interviewing Franck… He is such a kind, warm, and wonderful man, and has such a lovely family. When we all lost Georges Duboeuf on January 4, 2020, my heart was broken. Having also met the man in his home, who had helped so many people in his life (now including me), and then having read his autobiography… learning of his and his family’s passions… It was/is a true highlight of my career. Georges and Franck gave an amazing opportunity to me. I was returned to the land of my Bernier/Ouellette grandparents roots. I was at home and felt so French, and then Franck turned to me at lunch in his winery’s restaurant and said, “I hope you will love France.” Words that I will never forget, and a land I yearn to visit again.  (How could I not, I thought?)

This is now the fifth annual Georges Duboeuf Artist Label Competition, and is now open for submissions at www.NouveauLabelContest.com. Artists from all over the country, you’re invited to submit your original work, for your opportunity to be featured on over one million bottles of the 2021 Georges Duboeuf Beaujolais Nouveau wines. Additionally, the winner and runner-up will receive grants totaling nearly $3,450. Submissions will be accepted on the website until March 31st 2021, and public voting to help choose the winning artwork will begin on or around April 15.

PHOTO: Past winner Maeve Croghan, a Virginia native who lives and works in the Mendocino, CA area. She will receive a cash grant and the honor of having her work debuted on over one million bottles of Duboeuf’s 2020 Beaujolais Nouveau, Beaujolais-Villages Nouveau and Beaujolais Nouveau Rosé, when the wines are released on the third Thursday of November this year (November 19, 2020).

It is a great  honor to announce… From Georges Duboeuf

“Beaujolais Nouveau Day is one of the greatest traditions in the world of wine, evoking feelings of community and revelry across the globe every November,” commented Dennis Kreps, co-owner of Quintessential Wines, the exclusive importer of Les Vins Georges Duboeuf in the US. “When we review the incredible submissions we receive each year, we are seeking a piece that visually depicts this sense of heritage and celebration synonymous with the Duboeuf name.”

Les Vins Georges Duboeuf, located in the heart of the Beaujolais region of France, is a family owned and operated winery with a rich history of collaborating with artists to create their iconic labels. The 2020 Artist Label winner Maeve Croghan is a Virginia native who currently resides in Mendocino, CA. Her work, Russet Vines, demonstrates a sense of timelessness, connection to nature, and respect for the vines that give birth to the annual harvest. Vibrant hues of gold, orange and reds are used to “relay a feeling of warmth and happiness, bringing attention to the beauty and splendor of the vines,” Croghan describes.

“Each year the competition brings in hundreds of aspiring artists and new submissions vying for the chance to become the next Georges Duboeuf label, “continued Kreps. “In 2020, we broke the record with over 1,000 submissions and we are expecting to exceed that number this year, as the contest reaches its fifth anniversary.”

The Georges Duboeuf Artist Label Competition was conceived to support the creativity of emerging artists all over the U.S. The complete list of rules and regulations are on the competition’s website: www.NouveauLabelContest.com. Legal residents of the U.S. over the age of 21 are encouraged to submit their original designs for consideration. Making a submission indicates that the artist has agreed to all the terms of the competition. Once the submission period ends on March 31st, a panel of art experts will select no more than 15 finalists, who will participate in the two-week public voting period to commence on or about April 15th. A vote is cast by “liking” an artist’s work on the Duboeuf U.S. Instagram and Facebook accounts or by commenting on a favorite piece on the website.